How The 1% BUILD WEALTH (Copy These Millionaire Habits) | Alex Hormozi
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On Today’s Episode:
Success measured on the grand scale of financial wealth is far from impossible and yet thousands of people struggle with getting there. If you’re starting from nothing and struggling with the fear of failure and the fear of taking the risks necessary to succeed, then this episode is definitely for you.
Alex Hormozi helps businesses scale $10M into $100M, and his book, the $100M Offer, How To Make Offers So Good People Feel Stupid Saying No, will help you start doing the things you need to start from scratch. In this conversation Alex and Tom get granular about cultivating the traits and skill sets you need to increase your chances of success.
Here’s the cheat sheet:
Pick one thing and say no to everything else
Success requires short term sacrifice for the long term achievement
2 skills to master for success are how to advertise and how to sell
Follow the Rule of 100 for guaranteed success
A powerful question to ask yourself right now, according to Alex is this: What do I believe to be true that really isn’t?
Tom shares quotes from Alex throughout you’ll want to note, and he shares his favorite quote at the end and it’s a life changer:
“How to stay poor, assume you’re always right.” Alex Hormozi
“If you want an uncommon life you can’t have common beliefs.” Alex Hormozi
Check out Alex Hormozi book, $100M Offer, How To Make Offers So Good People Feel Stupid Saying No, strongly recommended for anyone scaling to 6 and 7 figures:
https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
SHOW NOTES:
0:00 | Introduction to Alex Hormozi
0:11 | Guaranteed Plan for Success
5:11 | Figure Out Failure & Lessons
14:02 | The Right Way to Create Content
20:36 | Traits of the Ultra Successful
34:51 | Masterclass on Million Dollar Sales
47:28 | Uncommon Beliefs for Success
1:00:34 | The Competitive Business Trait
1:10:49 | Moments of Real Fulfillment
1:16:50 | How You Feel About Yourself
1:33:06 | Own Your Circumstances
QUOTES:
“People are afraid of not getting validated or they’re afraid of judgment that they perceive from people that exist or don’t exist in their lives.” [3:43]
“I didn’t lose the five years, I lost the assets, which were not the most valuable thing that I had earned over that time. It was the skills, the experience and the character traits, I still had those.” [9:19]
“There’s a misnomer around education, […] They think that exposure to information is learning and I don’t think that’s true, or at least it hasn’t been for me.” [12:00]
“Most people have a dramatic underestimation of how much volume it takes to be successful.” [12:53]
“Be okay with the fact that you are going to suck and it is okay to suck, you should expect to suck, and it would be unreasonable for you to be good if you haven’t done it before, […] are you asking the universe to be unreasonable for you by expecting to be good on your first try.”[14:02]
“If you can wait a year, you can make a ton of money. […] If you can wait a decade you’re going to be above the one percent, […] do the doing without seeing the result.” [26:09]
“Most people had a graveyard of failures before they had their actual first success.” [34:17]
“With 20 hours of focused effort most people can be pretty decent at something, […] but most people spend years waiting to do the first hour.” [34:26]
“When you hear somebody speak and they really resonate with you, they give you the chills, you get excited, it’s because they’re either putting words to something that you felt but you didn’t know how to articulate and now it’s super concrete in your mind or they make you realize that you believe something that wasn’t true.” Tom Bilyeu [54:18]
“You’ve got to optimize for the game to be fun when you’re losing.” Tom Bilyeu [1:08:39]
“I judged myself so much on not being happy all of the time because I thought there was something wrong with the fact that I wasn’t happy that I drove myself insane not being happy rather than just being like, […] ‘I’m just going to do the stuff and just f*ck happiness, for a minute.’” [1:21:03]
“The difference between rich people and poor people, successful people and not successful people is the degree to which they attribute or give power to their circumstance.” [1:33:23]
“You may blame your circumstances but no one else will care.” [1:34:54]
Follow Alex Hormozi:
Website: https://www.acquisition.com/
Twitter: https://twitter.com/AlexHormozi
YouTube: https://www.youtube.com/c/AlexHormozi
Instagram: https://www.instagram.com/hormozi/

@TomBilyeu
January 29, 2026 at 12:24 am
What was the biggest takeaway from the interview? Drop a comment below!
@kar3n-1997
January 29, 2026 at 12:24 am
Minute 49:00… wow. I think a lot of the times we want to take only the good of things when hard times are also part of the human experience.
@controlyourwealth
January 29, 2026 at 12:24 am
Business is a sport and not every team wins the championship, but these two individuals are DEFINITELY CHAMPIONS. Study this interview if you want to win in business! Mindset is EVERYTHING…Thank you Tom and Alex!! 🙏
@ArtworqqZetsuTV
January 29, 2026 at 12:24 am
yea its that matter of fact talk that dose it 37:00
@Onewiseknit
January 29, 2026 at 12:24 am
people dont really fail they just have to figure themselves out again and that is ok!
@t_t9777
January 29, 2026 at 12:24 am
12:50
@lauhic677
January 29, 2026 at 12:24 am
1:18:40
@WakeUpBuildUpLevelUp
January 29, 2026 at 12:24 am
Amazing
@thealterrmusic
January 29, 2026 at 12:24 am
Absolutely loved this episode. So much gems.
@wardeggerrobertmarius144
January 29, 2026 at 12:24 am
Guaranteed frauds will try to convince you that they sell a guaranteed solution to whatever you want 😂😂😂
@partytimeproductions420
January 29, 2026 at 12:24 am
I try to listen to business podcasts while I work. I have spent 1.5 hrs listening and I'm only at 25 minutes. The amount of ads on YouTube is getting ridiculous. It's like every time Tom talks I get half a sentence before the ads pop up. By the time I move across the room to skip them I have already forgotten what Tom was saying.
@jsabra89
January 29, 2026 at 12:24 am
Tom is such a good listener!
@714.athraa
January 29, 2026 at 12:24 am
love this interview. new subscriber here, originally from iraq 🇮🇶 came to the us as a immigrant in 2016 and ended up getting pregnant at the age 16 i’m 21 now. I had to grow up fast and make my own money for the past years. Living on my own since 16 paying my own bills and everything. I got inspired by this interview and especially the interviewer. I really enjoyed when you mentioned you own personal struggles. I feel so inspired to get out there and get to it💯I’m currently in college studying to be a lawyer. 👩🎓
@WilliamOBoyle
January 29, 2026 at 12:24 am
Amazing content! Absolutely amazing! Thank you for this.
@karnyt5843
January 29, 2026 at 12:24 am
2nd January 2025
@marshalldavinson3715
January 29, 2026 at 12:24 am
Damn me vs me
@madness5693
January 29, 2026 at 12:24 am
2:05 rule of 100
@madness5693
January 29, 2026 at 12:24 am
0:36
@OfficialFelipelopez
January 29, 2026 at 12:24 am
38:50
@NicolaHartman-e6p
January 29, 2026 at 12:24 am
Taylor Donna Allen Laura Garcia Dorothy
@notagain3732
January 29, 2026 at 12:24 am
Stay consistent😮
@formisfunction1861
January 29, 2026 at 12:24 am
Love this!
@stustudios7696
January 29, 2026 at 12:24 am
Bros a yapper
@WillardMenendez
January 29, 2026 at 12:24 am
love it guys keep pushing
@RobertPlank
January 29, 2026 at 12:24 am
Wow, this video really hit home for me! One thing I learned is that your self-worth shouldn't just come from money or success, but from your actions and the effort you put in. It's surprising how much power we give to our excuses instead of owning our circumstances. Also, the idea of using a future perspective, like imagining being 85 looking back on today, is a game-changer. It helps you realize that many of our current worries won’t matter in the long run. Lastly, the focus on enjoying the journey, even with all its ups and downs, is so important. It’s all about that feeling of progress rather than just the destination! Thanks for sharing these insights!
@Sammy_Dragon_310
January 29, 2026 at 12:24 am
you have awessome podcasts bro, just subbed
@El_Diablo_12
January 29, 2026 at 12:24 am
0:00–5:00 basics of getting to 100k/mo
11:50 mentally mas/bating
13:50 expect to suck. Start today so you are good 3 years from now. Through feed back, iteration and learning through experience
21:20 traits of successful founders
@vinci_irl
January 29, 2026 at 12:24 am
Alex Yeahrmozi
@Redflair1
January 29, 2026 at 12:24 am
GHad dang tom ur annoying
@jefferyweber6386
January 29, 2026 at 12:24 am
Haha 😂 yup I’m broke laughing and starting over once again and it’s more exciting then ever.Im now $200k in debt no income coming in and tipping my change jar and using credit card rewards to eat but I’m going for another time 😅
@reymundoalvarezjr
January 29, 2026 at 12:24 am
Best Interviewer I have seen, Subbed!
@kainerenaeogden2204
January 29, 2026 at 12:24 am
I'm not a fucking Monk… One of the greatest Interviews yet!
@Isadoraminwel
January 29, 2026 at 12:24 am
Just start
@benob6746
January 29, 2026 at 12:24 am
Like 30 Ads in the video, crazy
@IH-py1pq
January 29, 2026 at 12:24 am
It's cute how Alex is trying to sound introverted on podcasts.
Comments are closed.