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Virtual Reality Advertising

Disrupt | September 14, 2025

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This post currently has 49 comments.

  1. @renzoriveral6181

    September 14, 2025 at 6:16 am

    and if tbe vr is fully integraded into brain the advertisers will take advantage into human body if a human is craving for a pizza they would advertise in the way of smell and taste so people would be tamed to buy and to justify the existance of vr ads specially for food and beverage products

  2. @renzoriveral6181

    September 14, 2025 at 6:16 am

    i dont think vr advertising would look like that i think the advertising would be as simple as physical advertising i mean ads from trashes in the roads on walls billboards cars clothes and stores like what youve said to try new gadgets in vr and to try how good to use it and many things vr ads would not be video based as if what i pressume it is

  3. @error404_

    September 14, 2025 at 6:16 am

    I wish that they would just not have vr ads. Cause we already paid quite a lot of money for the headset and if they have ads we’re basically just paying a lot of money for a device to watch ads. I don’t want vr ads.

  4. @lIlIllIIllllI

    September 14, 2025 at 6:16 am

    Playstation (i think could be another company)have paterned something where in the headset ads can go into your fov pretty much making ads forced in a part of the headsets screen

  5. @Harriqo

    September 14, 2025 at 6:16 am

    If I’m honest, having adds on be games would suck ass, it would be like playing gta and getting an add on ur Xbox, I don’t think ads are meant for console and vr games. I can deal with Mobile ads but not whilst I’m trying to escape reality.

  6. @stockphotowhiteguy11

    September 14, 2025 at 6:16 am

    I think the approach of product placement averse to advertisement works well i.e in movies and VR such as having Coca Cola as an item in a game that heals you and is drinkable or showcasing a product within a game world as a feature and part of the game rather than just an ad for the actual product such as toys and decorations could be added into VR quite flawlessly

  7. @degiguess

    September 14, 2025 at 6:16 am

    I think if ads came to VR they'd be more subtle than that no consumer wants to be ripped out of a videogame to be shown an ad I think the ads would be more organic like billboards and commercials and other background stuff within the VR world rather than an entire experience that you get dropped into without your consent

  8. @rocklobster1976

    September 14, 2025 at 6:16 am

    that's really intense. i appreciate the depth you go into regarding all aspects of vr and its growing place in or society. i have so many questions i don't even know how to formulate yet, but you do a great job of filling in the voids

  9. @MaxFerney

    September 14, 2025 at 6:16 am

    I mean, on the topic of targeted ads: if you're gonna get an advertisement regardless, would you rather get a loud car commercial that you don't have anything to do with or interest in, or would you rather see an ad for a new processor or graphics card coming out (or whatever things you like). It goes into another entire conversation in of itself, but I think that the future of advertisements in VR won't be terrible honestly.

  10. @mikehudgins6038

    September 14, 2025 at 6:16 am

    I work at a marketing agency and all I could think when I saw the billboard in Technolust is "this is the future". Facebook makes it's money on being the most effective advertising platform in history and they bought Oculus. Once eye tracking comes out, the algorthims will be able to measure true engagement even better. I am already to the point where I can install hotjar on any of my websites and literally go back and watch recordings of random users as they browse. The more efficient the ad platforms get, the more willpower it will take to resist purchasing whatever they push to you.

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