We Went To Nebraska. What We Found Could Unrig The Economy.
Worker co-ops could be a solution to the rigged, unequal economy Americans are up against.
We talked to drivers at a rideshare company in Colorado.
They own the company together, and now when they drive a route they make more than 2x what they make driving Uber.
This video features content from Hans Taparia and Bruce Buchanan’s forthcoming book People’s Capitalism. To follow their work and learn more about the book launch, subscribe to https://peoplescapitalism.substack.com/about
Host: Faiz Shakir
Supervising Producer: Sam Quigley
Producer: Sam Black
Editor: Sydney Guthrie
Videographers: Timothy Wolfer, Rob Jackson
Graphics: Big Small Motion /Jay Liquori & Ana Areias
Production Manager: Isabel Atayala
Production Coordinator: Jodi Clemens
Fellows: Astrid Dong, Daria Nastasia.
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@JCG8935
June 19, 2026 at 8:49 am
We need unionized co-ops.
@valerievonnmusic
June 19, 2026 at 8:49 am
Yaaaaasss LFG!!! Morrrre of this
@chrism2966
June 19, 2026 at 8:49 am
" If they ( your leaders/ congress ) actually want to improve our lives ". The only way to go forward is to bypass those people. Create local solutions. They will never help you.
@NicholasGauge
June 19, 2026 at 8:49 am
It's funny because people who have been told to hate socialism will look at this and say this is what we need
@Patricia-vd9xh
June 19, 2026 at 8:49 am
MEDICARE FOR ALL reduces the cost of medicine for everyone. It could enable co-ops and entrepreneurs.
@Patricia-vd9xh
June 19, 2026 at 8:49 am
BANK OF NORTH DAKOTA — Yes, employee-owned companies and municipal or state owned banks that keep money in state. Bank profits are then used for state needs like upkeep of roads. Then citizens need to pay less taxes. There is one bank in America like that in America — THE BANK OF NORTH DAKOTA. When bank profits stay in state rather than go to Wall Street, the citizens are better off financially and they have more trust and security in their lives.
@SketchyRob
June 19, 2026 at 8:49 am
CoOp's are the way forward
@highonsmog
June 19, 2026 at 8:49 am
4:41 yes. Make it fun and cheap for customers. Remember, its cheaper to reverse engineer Uber then to write code and invent the ideas. Take the profit of ideas from being a late player to the game and become better like Toyota did, and be cheaper. $51 Uber pays driver 17. Give the ride for 40, and pay them 35. Customers will flock to deals. Especially a clear per mile fee.
@cmcjvcltcbmc
June 19, 2026 at 8:49 am
You guys (MPU) are awesome! Keep up the good work!!!!!
@leclerq6230
June 19, 2026 at 8:49 am
Speaking of community-owned platforms: When is More Perfect Union signing up for Nebula?
@juliedahl1892
June 19, 2026 at 8:49 am
They all use apps made just for their businesses. Realtors use them, land lords, real estate investors.
@murdelabop
June 19, 2026 at 8:49 am
If you really want to see a successful cooperative then look at Mondragon!
@dji76ehdi
June 19, 2026 at 8:49 am
Stop changing video titles or I will unsubscribe.
@brainsandhart2736
June 19, 2026 at 8:49 am
The freedom of capitalism allows us to compete against the economic elites trying to control society. Your "coops" are simply local capitalists competing.
@storungz
June 19, 2026 at 8:49 am
YES! FINALLY someone talking about COOPS!!!!!!!! I've been yelling about this for YEARS!!!!!!!!!!!!
@StraightUp-n5h
June 19, 2026 at 8:49 am
I LOVE IT! I need to reach out to COOP COLORADO!
@innsaeimaster
June 19, 2026 at 8:49 am
Indeed, changes are chances.
Co-op‘s can be a solution. although the bigger issue is always the „size“ when growing. once it get‘s a specific size, interessts grows to become bigger and starting to buy other assets.
In switzerland there is an old Coop that nowadays controls a big part of the retail market. they even have their own Bank. Now, as small company, it‘s becoming nearly impossible to compete. You want to open your own small store in a city, you need a lot of cash to pay upfront, even you‘re not sure when you get it back. Rent price can suddenly increase by 50% or more in short time because those greedy investor owned real estate assets.
the question is: how big is enough?
@willkrummeck
June 19, 2026 at 8:49 am
Also people steel
@christopheralbright9650
June 19, 2026 at 8:49 am
Well done, Sustainable Beef!!
Community owned corporations based on a for profit business model is a good mix of capitalism and socialism. Nice!
@mossfamforever9670
June 19, 2026 at 8:49 am
Julien Anderson invented a solar-powered machine that turns plastic into fuel! He's based in Atlanta and his company is called Naturejab. With the coming issues we are supposed to have this fall with gas prices his solution could help us finally get away from the dangerous cost of relying on oil, particularly foreign oil, that we have to fight over.
@joeburly
June 19, 2026 at 8:49 am
Denver is not in Nebraska
@havable
June 19, 2026 at 8:49 am
If you want to see how an entire economy using this model works out, check out the Basque Country of Spain. Since they adopted this model in the 1960s they have never had a year with growth of less than 50%. That is HUGE. They're a small economy so most people don't know about them. But to give you an idea of how massive 50% growth is, the world record was set by China starting around the same time where they had 8% growth for 30 years. To compare it to our own experience, the US saw 3% growth in the post-ww2 boom that lasted until the 1970s. 50% is massive. Why it works so well is because when you and your co-workers earn 100% of the money your company makes you work harder and smarter than you ever have before. Its your baby. The Basques have long been the most productive workforce on the planet and it is because of this model.
@TroyShields
June 19, 2026 at 8:49 am
The Colorado rideshare example needs more honesty. Uber and Lyft did not just “happen” to dominate. VC money subsidized cheap rides and attractive driver payouts long enough to help wipe out taxis, shuttles, and local dispatch models. Now that the subsidy era is over, drivers are rebuilding something very close to what they helped destroy: locally controlled transportation with sustainable fare economics. That may still be worth doing, but call it market repair after platform predation, not a brand-new revelation.
@NEILADAMS-lt6fz
June 19, 2026 at 8:49 am
Co-ops are like little islands of socialism in a sea of capitalism. They are not the answer. The capitalist system, with its natural tendency to monopolise, will crush competition. It's capitalism itself that must be overthrown. The very idea of 'people's capitalism' makes no sense. Capitalism is a system where the commanding heights of the global economy are in the hands of a tiny elite who become ever more wealthy. They are enabled by lackey capitalist politicians. Politicians who will send working class people to fight imperialist wars to maintain and increase profits. Capitalism is, and always will be, exploitative. It is the working class that must seize the means of production and service delivery and democratically control it. Anything else is just tinkering around the edges. Rosa Luxemburg pointed out that we face 2 choices: socialism or barbarism. A decaying capitalist system very clearly can only offer the latter.
@Betleyman_7
June 19, 2026 at 8:49 am
Of course what you are describing is Socialism. The workers owning the business. Not such a bad idea if the average American had not been brainwashed into believing socialism was automatically to be feared without stopping to think about what it could mean for them; but critical thinking has been actively discouraged in the US for some time now.
@teddymartinii1979
June 19, 2026 at 8:49 am
I get my electricity from an Electric Coop in a deregulated state. I don't have "choice," but I have better prices and much better service. The other side of my city is deregulated, and they lose power more often, and for hours at a time. I rarely lose power, and when I do, it is for less than 15 minutes. My sister sometimes loses power for days at a time after a heavy thunderstorm. As a bonus, if my Coop makes too much in profit, I also get a dividend check.
@astridexplorer5096
June 19, 2026 at 8:49 am
What about creating a co-op for lending to co-ops/non institutionally owned businesses? Private lending is legal… modest but real returns to the many people who micro invest to make it happen. I think it's a good idea.
@bejoscha
June 19, 2026 at 8:49 am
The concept worked and works in so many countries. And we need it for things like de-centralized power-grids (of renewables). The one big thing co-ops can provide is trust. And trust will become more and more important in the future.
@roberthill2462
June 19, 2026 at 8:49 am
I like co-ops as a business model, and I do hope this ride share thing goes well but all of those drives must be doing almost all of their work still on conventional platforms. 1400 individuals at 2000 rides per month comes out to… less that 2 rides per month per individual in the cooperative.
@GM-ee8lx
June 19, 2026 at 8:49 am
Gov supports big business bc those businesses are donors
@HotDogRock
June 19, 2026 at 8:49 am
High Vacancy Tax for these empty buildings in the city. Empty store fronts get vandalized and scare away business. Investors buy these properties and just sit on them, never investing into the community and instead sucking up valuable space and leaving it empty. Don't reward Laziness, punish it!
@financeonyt3664
June 19, 2026 at 8:49 am
best video i have seen in a looooong time
@sayanchakraborty2619
June 19, 2026 at 8:49 am
2:25 yes cooperatives
@MrGlk
June 19, 2026 at 8:49 am
When Uber first arrived, London Taxi operators opened Hive, driver owned black cab booking service. Became very successful and then… They sold to what is now Free Now
@revenant-films
June 19, 2026 at 8:49 am
A Post-Corporate America sounds pretty nice
@KaiPetro
June 19, 2026 at 8:49 am
Please stop with the clickbait titles. Gives a bad opinion despite the content.
@johnbarrett8723
June 19, 2026 at 8:49 am
Thank you for that excellent presentation. The two flaws that I thought of when watching how the cattle farmers created their own processing plant was (1) they went to the devil for help with the finance and (2) they became the overlords of the labour force that were going to be employed in the new facility. Walmart extended the financial help to help themselves to greater profits. Independent farmers are not very likely to want to pay the labourers a decent living wage.
@ryanwilliams3857
June 19, 2026 at 8:49 am
RAAHHHH!!!!! I LOVE COOPs!!!!