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Jonathan Harris: Rethinking Social Networking | Big Think

Big Think | April 9, 2026



Jonathan Harris: Rethinking Social Networking
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Artist Jonathan Harris describes four trends that are reshaping culture in the digital age: Compression, Disposability, Curation, and Self-Promotion, and takes steps to counteract them.
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JJonathan Harris:

onathan Harris makes projects that reimagine how humans relate to technology and to each other.

Combining elements of computer science, anthropology, visual art and storytelling, his projects range from building the world’s largest time capsule (with Yahoo!) to documenting an Alaskan Eskimo whale hunt on the Arctic Ocean (with a warm hat).

He is the co-creator of We Feel Fine, which continuously measures the emotional temperature of the human world through large-scale blog analysis, and has made other projects about online dating, modern mythology, happiness, anonymity,news, and language. His latest project is Cowbird, a community of storytellers working to build a public library of human experience.

Jonathan studied photography (with Emmet Gowin) and computer science (with Brian Kernighan) at Princeton University, and went on to win a 2005 Fabrica fellowship and three Webby Awards. His work has also been recognized by AIGA, Ars Electronica, the state of Vermont (for which he co-designed the state quarter), Print Magazine (which named him a 2008New Visual Artist) and The World Economic Forum (which named him a 2009 Young Global Leader).

His work has been exhibited widely at MoMA (New York), Le Centre Pompidou (Paris), The Victoria & Albert Museum (London), The CAFA Art Museum (Beijing), the Garage Center for Contemporary Art (Moscow), and The Pace Gallery (New York), and has been featured on CNN, NPR, BBC, and Bhutanese television.

He has lectured all over the world, including at the TED Conference, Google, Princeton and Stanford Universities, and at least two hippy forest gatherings.

Starting on his 30th birthday, he documented his life for 440 days with one photo and short story a day.

Born in northern Vermont, he now lives in California, and on Cowbird.
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TRANSCRIPT:

I really see Twitter, and Facebook to a slightly lesser extent, but really Twitter as routing devices for human attention. They are very good at that. They’re effectively providing our species with a common nervous system, which we can use to transmit signals to each other. And so, when there’s something that is a very provocative or disturbing signal or a very beautiful signal, it’s a great system to get a lot of humans’ attention directed at that thing very, very quickly, and that can actually happen in a matter of moments now or minutes.

I think as self-expressive mediums they’re less elegant, and I actually don’t think they’re designed to be self-expressive mediums in the same way that a blank piece of paper and a pen is designed to be a self-expressive medium. And so, when I think about, like, Cowbird and how it relates to services like Twitter and Facebook, I really see Twitter and Facebook as routing devices that can route attention to experiences and Cowbird stories more as the experiences themselves.

I had noticed a few trends happening in online culture in general but also just in culture more generally over the last few years, and there were really four that sort of struck me as things that I wanted to transform and to reverse a little bit.

The first one is compression. One thing we’ve seen, actually predating the Web but accentuated with the Web, is the compressing and shortening and speeding up of communication. So you can go back to like letter writing, which gave way to eventually telephone calls, which then gave way to faxes, which then gave way to e-mails, which then gave way to text messages and chats and tweets. And each successive level gets like more and more compressed and shorter and faster, and we’re sort of like hovering at the tweet right now, and it was unclear to me that there’s another level of compression after that. There maybe is one more, like maybe we start grunting at each other or something. But we’ve pretty much hit a kind of terminal velocity, I think, in terms of how fast communication can go.

Read the full transcript at https://bigthink.com/videos/rethinking-social-networking-2/

Written by Big Think

Comments

This post currently has 32 comments.

  1. @Gufberg

    April 9, 2026 at 10:45 am

    No. In retrospect i'm actually sorry i wrote that. Odds are that he has looked at the comment section.

    It was meant as a sort of joke but it'd only actually serve to accentuate the idea that homosexuals arent taken seriously (even if he isnt)

    I guess i didnt really have anything to say but just went ahead and said something anyway as so many people on the internet seem to do.

    If you're out there Jonathan Harris: I'm sorry.

  2. @kurtmargolis9090

    April 9, 2026 at 10:45 am

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  3. @BradySzabo

    April 9, 2026 at 10:45 am

    you need to fire your audio guy. When you upload video, you need to boost the audio because it always get knocked down. Would have liked to heard what you had to say.

  4. @shoot4thstars

    April 9, 2026 at 10:45 am

    I can't imagine a future world where we have to press individual little letters to spell out the words we're thinking. Communication will become faster and more efficient when we can control computers with our brains electrical system. Forget typing. We have far to go.

  5. @joseashley1001

    April 9, 2026 at 10:45 am

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  6. @martin22020

    April 9, 2026 at 10:45 am

    Ultimately, I don't think you can train yourself to not care about people judging you, as there will always be a part of your up-bringing where you did care. In terms of using social media however, I advise you keep in mind that it is highly unlikely that anything posted will be relevant for long, and as such is of limited importance.I think that information given via social media is meaningless most of the time, so bearing that in mind might help avoid any concerns with becoming self absorbed.

  7. @martin22020

    April 9, 2026 at 10:45 am

    In my own experience, I realised a couple of years ago that worrying about what people think of me often hindered what I could say. I found myself pre-emptively censoring what I would say so as to not to be judged negatively. Over the past 2 years, I have tried to train myself to not care, and on some levels, I have been successful. I can do and say what I want without care to judgement, but there are occasions where I do take heed to judgement. (continued)

  8. @martin22020

    April 9, 2026 at 10:45 am

    Whilst I am not Mr Harris, I feel as though I may have an answer for you. I believe that the root of much of the negetivity mentioned in your comment stems from an existance based upon judgement, and how to appease others. If you were to adopt an attitude whereby you simply do not care what other people think of you, I cannot imagine any of the negetivity mentioned affecting you. Of course, it is easier said than done, and to truly train yourself to not care could take a while. (continued)

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    April 9, 2026 at 10:45 am

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  10. @AlltidNorsk

    April 9, 2026 at 10:45 am

    I don't like the compression of communication because I want to get my words across efficiently, effectively, and intelligently. Limiting characters does not allow me to get my point across, and shortening my words is out of the question. I'm very wordy.

  11. @Tarcotti

    April 9, 2026 at 10:45 am

    "Our brain chemistry is different now and you can't expect a large portion of the planet to sit down and read a 500 page novel anymore" I don't think its because our brain chemistry is necessarily different, but because the human race has become obsessed with quick satisfaction and entertainment. Also, we are simply growing more lazy an ignorant.

  12. @LPhase9

    April 9, 2026 at 10:45 am

    Social networking today is far from perfect, can't wait until there is one useful enough to actually use in real life – one that doesn't consume you, and isn't so demanding. Facebook and Tweeter's culture are too audience oriented, there really is a need for a more personal network.

  13. @Luzfy

    April 9, 2026 at 10:45 am

    Persay rather than moving on a different level. The speed of communication on the lingual level will be most efficient when telepathy becomes accessible to the majority of humankind. If all of humanity is connected then a level of functioning improves to move forward more or really deal with global ambitions, goals, hypothesis, etc in a more efficient manner. Sort of the individual organism being the neuron of the world in biological terms or excuse my inadequacy- router, as her said, of commu

  14. @Luzfy

    April 9, 2026 at 10:45 am

    I think what he means by compression is the improvement in efficiency of communication. The lag of time between communication of ideas. The idea of hitting a wall is unrealistic since efficiency through a biological viewpoint as well as evolutionary viewpoint is the continuing improvement of communication. A major ingredient that allows for advancement of species, as seen with evolution of the nervous system from nerve nets to us now. There essentially isn't a barrier just a higher plane of co

  15. @JoshuaWillis89

    April 9, 2026 at 10:45 am

    You should really have paid better attention because you basically just validated his point.

    Being "smart" has nothing to do with being a good speaker. The guy is an artist not an entertainer or orator. He is certainly not "poorly spoken," he has a great vocabulary and provides some really amazing insights. You are childish and seem kind of superficial.

  16. @Nuk3mB455

    April 9, 2026 at 10:45 am

    I totally get what this guy is saying and I've seen the change happening over the last 10 years. I'm from Generation X and I call this new generation "Generation Goldfish" because their attention span is about the same as a goldfish.

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