How Vail Destroyed Skiing
The real reason skiing sucks now is because two companies—Vail & Alterra—control the entire sport. They’ve jacked up day passes at Park City by 263% since 2011. Now you get packed trails, pricey meals, and an empty wallet… and execs get rich.
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@BiggHoss
November 19, 2025 at 10:08 pm
Monopoly. aka Privatized Socialism. Like regular Socialism, but without guns. It's a bit more elegant
@JK8
November 19, 2025 at 10:08 pm
19:28 most biased person ever lol
It’s not to expand the love of skiing… according to whom? You? A disgruntled person?
@MV-Dan
November 19, 2025 at 10:08 pm
I stopped riding when I was about 22. I used to get my young adult restricted season pass for $189. I’m 37 now and a family of 5. I always envisioned being a ski family and I’m realizing how insane the prices are, parking passes? Wtf. My local mountain can’t even guarantee parking.
@JK8
November 19, 2025 at 10:08 pm
8:41 season passes are so worth it though. You only need to ski there a couple times you make your money back.
@sprinterx
November 19, 2025 at 10:08 pm
Private equity. Billionaires buy everything and raise prices for everyone.
@thomasmint1761
November 19, 2025 at 10:08 pm
I would watch this if it wasn’t 20 mins long
@dorimang
November 19, 2025 at 10:08 pm
I worked for vail snowmaking. We busted our ahh to get the mountain open, on 95% man made snow. The reward? All staff banned from opening weekend. lol
@jaymiller5669
November 19, 2025 at 10:08 pm
Scumbags
@BonaKim-hd8ec
November 19, 2025 at 10:08 pm
Vail & Alterra Resorts are modelling Disney corporate greed.
@kercadolexi
November 19, 2025 at 10:08 pm
I was planning to take my husband on a snowboard trip on his bday until I saw it was $250/day. We both have good jobs but could not stomach dropping damn near $1k just for boarding 😭😭😭
@nielsarkalukheilmann2931
November 19, 2025 at 10:08 pm
It’s not cool to leave the helmet home alone. 🥺
@sanguinus
November 19, 2025 at 10:08 pm
As usual, America's decision to allow the development and operation of monopolies has devastated living standards and the customer experience.
@danasturgeon149
November 19, 2025 at 10:08 pm
We won't even drive up 570 anymore we used to go up every weekend
@jakubchalupa8510
November 19, 2025 at 10:08 pm
Monopolize, make things more expensive, lower the quality. That's the true and tried business model
@enginetix
November 19, 2025 at 10:08 pm
Gee competition works and dummies realize it too late…this really sucks.
@tomj.175
November 19, 2025 at 10:08 pm
In the end corporate greed is destroying the US, nothing else
@budgiekiller2
November 19, 2025 at 10:08 pm
I'm glad I've aged out of skiing. I did all the extreme steep stuff long before GoPro was a thing. Lots of great memories. Yes, we had lines waiting for 2-seat chairs and you had to climb the last part of the peak to get the untracked snow first thing in the morning. I was a weekend volunteer ski-patroller from the late 1970's to the early 2000's, then as a ski club member after that. The lawyers and insurance companies pushed the ticket prices up with all the lawsuits. Property developers and resort corporations did the rest. If you're rich, life is good. The north american resort ticket prices today are stupid expensive and the resorts treat skiers like cattle to be milked for cash. We head to the beaches down south for winter now.
@katg-nw5tc
November 19, 2025 at 10:08 pm
Sad. My big brother Guru Dave at Snowbird Utah has been skiing for almost 50 years there. He said skiing is less and less attractive these days. We lived in Germany and would take our children to Czech Republic to ski. Private lesson including lunch was $10, ski pass and rentals also about the same. Those were the days.
@chrispawley7077
November 19, 2025 at 10:08 pm
Come to Europe!! They won’t win in over here, no way would the French let an American business destroy their communities
@EllenWestCoastPublicover
November 19, 2025 at 10:08 pm
We need more community run hills that won’t sell out!!
@jamesforgington3315
November 19, 2025 at 10:08 pm
If skiing is becoming expensive and overcrowded, whats next? Soon, everything will be controlled by the market, and all thats left is what the rich people dont want.
@AmusementLabs
November 19, 2025 at 10:08 pm
Hi More Perfect Union, I've been listening to this piece and I'm next door to California's Great America, a six flags park. I've noticed so many parallels between Vail and 6F and I think it would be a perfect company to profile next.
@vlast8107
November 19, 2025 at 10:08 pm
The obvious solution is a guest limit per day. But I'm sure ski patreons would flip out about that too. I imagine the legislation for creating or expanding ski areas is quite intense in many states too, considering the sheer amount of land involved.
@AdventureYak
November 19, 2025 at 10:08 pm
Someone do a luigi
@slovayer
November 19, 2025 at 10:08 pm
alterra bought the town i grew up in in 2017 it's a night and day difference. horrible
@therealjimshady.
November 19, 2025 at 10:08 pm
Bro is living in a prison cell and paying for it just to be near the mountain
@weasaldude
November 19, 2025 at 10:08 pm
Not mentioned. The inability to build new ski resorts anywhere in the country. Even though skiing is more popular than ever
@jon22522
November 19, 2025 at 10:08 pm
I live in Colorado and had refused to buy their pass for over 10 years now, it is just not worth it.
@CRS204
November 19, 2025 at 10:08 pm
“The system is a good deal” I don’t care if I have unlimited money. $1,000 to visit is not a good deal.
@JohnAdamsVII
November 19, 2025 at 10:08 pm
This is america , where we price gouge our citizens for every dollar
@FeatherRanching
November 19, 2025 at 10:08 pm
Boomer business dude: "hey, if I sacrifice the longevity of the entire industry, I can make out like a bandit! But should I do that? Of course!"
@robmcguckin7605
November 19, 2025 at 10:08 pm
My son moved to Japan to teach English at the high school in his town of 25,000. He has two ski mountains 20 minutes from home to choose that charge $17 for a day lift pass. This year he opted for a season pass which cost him $145.
@brian9438
November 19, 2025 at 10:08 pm
9:05 "The price is so staggeringly high . . ."
9:58 ". . . massive overcrowding at these resorts . . ."
Why should we be mad at these companies when people are willing to pay? Serious first-world problem. Honestly, it kinda sounds like Vail is just doing good business to me. If they're obeying the law, why shouldn't they be trying to maximize profits?
We must be having pretty decent lives if we're concerned about how best to slide down mountains.
@BillCarrIpswich
November 19, 2025 at 10:08 pm
"It's too expensive, people can't afford to ski anymore."
and
"Thousands upon thousands of people, with queues stretching on and wait times in the hours."
Pick one.
@Burritoast
November 19, 2025 at 10:08 pm
im glad i got to ride there in my day for under 100$ –
@jessepatterson8897
November 19, 2025 at 10:08 pm
i went to EUC, i have a 4000$ one and it's cheaper than skiing, and more fun. Hurts more tho.
@distorta
November 19, 2025 at 10:08 pm
Ahaha I'm so glad all the transplants that drove up costs moving here are getting what they paid for.
@JohnQ85
November 19, 2025 at 10:08 pm
90s were the best
@jasonfitzpatrick414
November 19, 2025 at 10:08 pm
Entitled affluent people ruining a fun pastrime. I don't care.
@SuburbanProperty
November 19, 2025 at 10:08 pm
Crotched Mountain is a small mountain in Bennington, New Hampshire. I gewe up 5 minutes down the road and it was a huge part of my childhood. It used to be a chill, cheap, fun place to go. Now, it's giant waits, overpriced and overcrowded. It's genuinely depressing.
@ninji5226
November 19, 2025 at 10:08 pm
This is why deregulation is just plain bad. It doesn't promote growth it gives a green light for big corporations to just get bigger.
@PiotrekSzostak
November 19, 2025 at 10:08 pm
fortunately that company is tanking faster than they're raising prices – from 375 per share in Nov '21 to 135 per share now in Nov '25. They're going bust, just wait
@yooper6161
November 19, 2025 at 10:08 pm
I worked for Vail as an Executive Chef. They paid very well.
@gokhantelci
November 19, 2025 at 10:08 pm
it's a simple supply and demand issue Vail is exploiting. As the rich gets richer, they could charge $500 a lift ticket and there will still be demand.
@James-re6co
November 19, 2025 at 10:08 pm
I just googled "who is the money behind vail resorts" and the answer is…….. BlackRock and Vanguard. Imagine that.
Comments are closed.