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How Did Pop Music Evolve into HYPERPOP? What Is Hyperpop

Sound Field | October 28, 2024



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After coining the term in 2019, Spotify left many of us wondering, “What is hyperpop?”
What started as a way to categorize “genre-less” music quickly evolved into a music phenomenon that has allowed artists to freely express themselves through sound.

Our hosts Linda Diaz and Arthur Buckner talk to artists, Midwxst and Zhone to learn more about the genre’s influences and history.

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Want a hyperpop playlist? https://open.spotify.com/playlist/4Y2ZH0C5yavkQWQ6kLDuzj

Watch more Sound Field!

Why Is Jersey Club Music Everywhere Right Now?
https://www.youtube.com/watch?v=ilcWHbbVwF4&list=PLIOqzinRwOsrXCHwa1drPw5GqyegI87p1&index=1

Why K-Pop Is More Complex Than You Think
https://www.youtube.com/watch?v=oRvenA5r7R0&list=PLIOqzinRwOsrWi5SSyTdFzN-t0mqE8imQ&index=12

00:00 Intro
00:40 What Is Hyperpop?
01:23 Where Did Hyperpop Come From?
03:08 Hyperpop Today and SoundCloud
03:58 SOPHIE
05:03 Charli XCX
06:07 The Hyperpop Spotify Playlist
07:50 The Hyperpop Movement and Digicore
08:50 Our Original Track
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Written by Sound Field

Comments

This post currently has 48 comments.

  1. @ljubalicious

    October 28, 2024 at 2:33 pm

    Hypepop often dismantles traditional pop constructs by turning them on their head. Another genre that does something similar to emo concepts is FDM (Flex dance Music) which is a Black culture invention from Brooklyn. Another genre that tunes vocals up in high pitch is Lite feet music which originated in Harlem. Would love to see a PBS / Sound Field piece on both of those genres respectively.

  2. @akshayjaggi6376

    October 28, 2024 at 2:33 pm

    Super late to the convo here, but it's unfair to group Vince Staples with Madonna, Iggy Azalea, or other artists that didn't 'fit in' on the hyperpop playlist. Sophie co-wrote and produced both Yeah Right and SAMO on Staples' Big Fish Theory. Staples even described them as close friends, saying their friendship went beyond music after Sophie passed. Both sonically and socially, Vince Staples was part of hyperpop.

  3. @earthshaker1217

    October 28, 2024 at 2:33 pm

    Hyperpop definitely feels like a genre of music birthed from the almost omnipresence of the internet in media. Like the description that it's several different elements all happening at once feels accurate and parallels how people are consuming media from various sources from different times and places. It makes it difficult to categorize it and put it in a box, but that's a great deal of internet culture. The things that become memes are entirely random moments in media (i.e. Spongebob memes) that get reworked and reused in different contexts. It is fascinating.

  4. @aperson37

    October 28, 2024 at 2:33 pm

    Sophie was really the only one who knew how to actually make this stuff sound good, the rest of this is just noise. What a monumental loss. Thank you for this history lesson, it was interesting.

  5. @pelayo341

    October 28, 2024 at 2:33 pm

    someone needs to investigate how those soundcloud rappers took the label. i wonder what do they feel about sharing a genre with slayyyter, sophie, charli, kim petras, chase icon, etc lol.
    these reports on hyperpop are always missing the stan culture / 2000's kid / bimbo element to it. before the spotify playlist we all called it pc music and got it as artists that were raised on britney and all of the plastic 2000's pop, hyperpop is this but even more exagerated

  6. @refreshyourpage._.0

    October 28, 2024 at 2:33 pm

    The gen z in Asian countries almost grew up listening to hyperPOP, especially Korean and Japanese Internet pop music. Although it is regarded as a non-mainstream genre in society, it is still a style that many people often come into contact with privately.

  7. @ragismrotzrochen5776

    October 28, 2024 at 2:33 pm

    Sophie was absolutely astounding. All other hyperpop I have hear so far does not even come close to it. Sophie feels like a different genre, even. Because she did not want to troll or annoy listeners with cringe, like most HP artists do.

  8. @anomymous1286

    October 28, 2024 at 2:33 pm

    Hyperpop is musical post-ironism. That's it. A return to sincerity, under the protective mask of irony, utilizing the aesthetics of the borderline between cynical top charting pop (Brittany Spears, KESHA) , ironic meme music (Early Vaporwave, Slowed Chipmunks) and unironic cringe-core (Nightcore, Daycore, Breakcore.) mixed with the Lisa Frank generation of glitzy feminine aesthetics and meme awareness/y2k ethos.

    Long way of saying: The artists are sincere in their love for cringe, and you should be too.

  9. @mattplastique5293

    October 28, 2024 at 2:33 pm

    I'm sorry but the minute I hear genres of music being started by corporate executives creating playlist for their billion dollar streaming companies I switch right-off. This hyper-pop movement-thing sounds like lots of underground and club artists getting cannibalized by the mainstream and then getting sanitized and repackaged by Buzz Feed-esque culture-vultures. This isn't a criticism of any of the artists, who sound really interesting, but of the media that seeks to calcify by classification all of the creativity.

  10. @parsaledm

    October 28, 2024 at 2:33 pm

    I find it funny that I hated Nightcore so much back when it was at its height in popularity, but end up loving Hyper-Pop these days not knowing that Nightcore was the main foundation in which Hyper-Pop was built upon . . Its like all of what could have been perfected within that genre at that time was fully brought out, perfected, and ended up as it's own hoppy and awesome genre.

  11. @Bradley_Lute

    October 28, 2024 at 2:33 pm

    Hyperpop appropriately evolved in a time when music was at its absolute maximal. In the early 2010s, music sounded so big. The Weeknd, TNGT, Kanye West's MBDTF and Yeezus, Disclosure, Lady Gaga, Drake, and Lady Minaj are all making music that was larger than life then. So hyperop really was most music at that time. But really the genre sounds even bigger, and is this extremely processed, polished and futuristic sound. I still like it 10 years on and that's amazing.

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