Honestly, What’s The Big Deal About Taylor Swift?
One of the biggest selling artists of all time has released a new album this week, yes indeed it’s Taylor Swift. I don’t cover pop artists much on this channel but I do think we can learn a lot from looking at what the appeal is of these megastars. Both her new singles are trending here on YouTube at Number 1 & 2. So, what’s the big deal? Why and how is she so popular? Let’s have a look and see.
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#taylorswift #antihero #newmusic
@JustinHawkinsRidesAgain
January 22, 2026 at 1:12 pm
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@leilaboakes2501
January 22, 2026 at 1:12 pm
I'm glad it's a well thought out woman having influence over teenage girls rather than the usual…..
@plasmichoneytrip
January 22, 2026 at 1:12 pm
I understand that most pop songs are formulaic for decades but when they start saying Taylor Swift has a higher status than Michael Jackson, i simply think that people who say this are lazy or ignorant about the legacy and originality of MJ. She’s not even close to the other legends in the 80s or 90s. Whitney Houston alone can beat all of the pop stars today combined.
@kristi5555bt
January 22, 2026 at 1:12 pm
Sorry but I can't stand her
@LuisSilva-wp7ht
January 22, 2026 at 1:12 pm
Nothing at all. She's just over-bloated by marketing and media.
@rennexmachina
January 22, 2026 at 1:12 pm
I spent around four or five years as the bass player for a large church that catered to those that wouldn't normally be welcomed into traditional churches so we played a lot of "Christian Rock" type music. I'm talking straight down the middle of the road, generic, rock music. I'm not knocking it, just naming it. Taylor's music reminds me of that. It's not bad. It just kind of "is". The few songs of hers I've heard, I've thought of as "Least Common Denominator" music. Seems to me "The Big Deal" about Taylor Swift is that she's operating in a cult of personality. Designed to appeal to as wide a market as possible without challenging the listeners, lest the unfamiliarity offend their ears and drive them away. And it's working like a charm for her. Nothing wrong with that, there's little profit in alienating ones audience, after all.🤑 While not bad, "her music leaves me wanting", is the most diplomatic way I can think of to phrase it.🤷♂ Cheers!🍻
@uknumberthree1330
January 22, 2026 at 1:12 pm
red is a brilliant album.
punk rock is my thing
@AQTelli7
January 22, 2026 at 1:12 pm
Like Michael Jackson and unlike say Prince, she has a team of co-writers and production team
e.g. Aaron Dessner, Jack Antonoff and Max Martinand hired musicians yet the way fans carry on you'd believe her albums are all her own work. Such is a problem with streaming rather than hard copies that list credits. Not putting her down but facts is facts.@miaschu8175
January 22, 2026 at 1:12 pm
Taste is so individual, and yet I seem to be the only one here who isn't a fan of TS. She has a nice voice, and I'm glad it's her influencing young people; she seems to have her head screwed on right.
However, I struggle to remember any of her songs after I've heard them. This is the only one that has stuck, at all, but not for a good reason. I wouldn't recognise her voice if I heard another one of her songs. They just blend into one.
@troygaspard6732
January 22, 2026 at 1:12 pm
She became what she worked so hard for in the end.
@nattyfeatureseverything6179
January 22, 2026 at 1:12 pm
she's struggled with alcohol a bit i think you could probably relate to her on that somewhat
@nattyfeatureseverything6179
January 22, 2026 at 1:12 pm
taylor seems to like you n you seem to like her back n i love that no no the fans are called swifties
@nattyfeatureseverything6179
January 22, 2026 at 1:12 pm
celebrity scammers are really prevalent these days they're so fake and obvious the only people falling for it aren't very bright lol no offense they're like the rats of the internet
@marksawyer6095
January 22, 2026 at 1:12 pm
Dear oh dear. Before this I couldn't name a single Taylor Swift song. Thankfully I've forgotten all the titles you said. Hopefully I will never hear the song you are highlighting again. In all seriousness, can you name a song Queen did, and I'm looking at dregs of the lowest of Queen songs that isn't way better than this? And according to Wings of Pegasus, in her last 2 billion grossing latest tour she was miming. Dreadful nonsense. I can see how you are drawn to it Justin because you have shared Taylor Swift moments with your daughter. Thankfully, I have no children so I can honestly say, what a steaming pile of poo.
@oleksiistri8429
January 22, 2026 at 1:12 pm
12-year old girls.. a lot of em
@stu2tru
January 22, 2026 at 1:12 pm
i thought a "swiftie" was a swift fan?
@wonderwend
January 22, 2026 at 1:12 pm
She's a clever advertising campaign. She's a religion. She's crap
@nicholeclark3478
January 22, 2026 at 1:12 pm
I do t even need to to even watch the show the title says it all ? I don't believe she writes any of her music and what does she have to be depressed about? If there was ever a plant she is one?
@rickl5596
January 22, 2026 at 1:12 pm
My only thought after giving her a listen for the 1st time 6 months ago was……boring. For me there's no greater sin.
@re5cher3
January 22, 2026 at 1:12 pm
Maybe its just me but there is more to music than just lyrics and choreographed dance moves its all pop culture really
@shannonwaipouri1730
January 22, 2026 at 1:12 pm
Rock fan but Taylor does have a few catchy songs at least her old stuff lol
@GordonMaclachlan
January 22, 2026 at 1:12 pm
She killed on of her fans i think that should be the first thing everyone mentions when talking abojt Taylor Swift
@tonylyons7711
January 22, 2026 at 1:12 pm
I couldn't agree more! What's the fuss all about a middle of the road singer .
@Noises
January 22, 2026 at 1:12 pm
Interesting to watch you pick apart this song. I am not much of a fan, don't seek out her work but I did give this single a listen because of the hype it came out with, at the peak of her biggest tour to date. What hit me was the intelligence in the lyrics, you picked up on the self loathing in it, but what I was thinking when I came to the same conclusion is how healthy it is for the young, impressionable audience to see and hear their idol struggle with self consciousness about her own image and sense of self doubt. It's normal and natural. I think it's healthy for our daughters, nieces and little sisters to hear that message and I'm thankful to her for putting it out there, especially coming from someone they almost unanimously agree is perfect. We're all flawed. We're all the problem. Running from that doesn't solve anything but facing it does, good on you Taylor for bringing it up.
@thrashjona3246
January 22, 2026 at 1:12 pm
Now if it had been another artist but no it's the same one. What's the point?
@jeffrobertson527
January 22, 2026 at 1:12 pm
The really crazy thing is people caring about her political opinions
@Analogbourn
January 22, 2026 at 1:12 pm
I honestly don’t care for her…
@katiemercury
January 22, 2026 at 1:12 pm
Mass consumption doesn't necessarily equate to actual artistic value. I always respect your opinion but I have to respectfully, wholeheartedly disagree with you on this one.
@chrisbenson6683
January 22, 2026 at 1:12 pm
She's very popular. I don't see any other reason why I would pay her any mind. Maybe that's just me.
@Angela-kc5ui
January 22, 2026 at 1:12 pm
Can’t bear her. She’s always performing in underwear and is pushed on small girls. Her videos are creepy and the music is bland.
@GuitarBonk
January 22, 2026 at 1:12 pm
Hawky
@xopherzenitram
January 22, 2026 at 1:12 pm
I fell off a chair and broke a rib… hurt like hell for weeks. Nice reaction video.
@Idkwhattomakemyuser87
January 22, 2026 at 1:12 pm
As a fan I think why she’s a household name and is known in virtually every country is her songwriting and production it varies a lot she has written breakup songs pop songs ballads and even made up stories in her head and written about those too not to mention she’s written about her family. Also her sound/production really differs the main genres she’s done are folk/alternative pop and country even on her pop albums she has some country songs. She’s probably well known cause she’s just been in the industry for awhile. But that’s my personal take and yours can be different
@perlyshell
January 22, 2026 at 1:12 pm
i hope people listen to some of her songs beyond what's charting. she has good songs. and the way she writes her lyrics is also good.
@thomascoolberth2648
January 22, 2026 at 1:12 pm
First time I ever heard a Swift song. I don't like this music but the video has me rolling laughing.
@AndyA1234
January 22, 2026 at 1:12 pm
Good to see you not jump on the T Swift haters bandwagon, like an NME critic. It's pop music, she's not Neil Young or Radiohead.
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