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Hip Hop has an age problem… kinda

Signified B Sides | June 27, 2026



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Written by Signified B Sides

Comments

This post currently has 29 comments.

  1. @TheSilver2001

    June 27, 2026 at 1:41 am

    Interesting pov. The way you're describing hip hop culture sounds like how Tony Soprano described the Mafia or the way it felt to watch De Niro in The Irishman.
    I hope you are wrong, but I do think there may be some upsides of it being less popular, it has more chance of staying in community.

  2. @ClintHoward666

    June 27, 2026 at 1:41 am

    Hip hop is at It's peak popularity globally. Kneecap are the top young act in Ireland, that would've never happened in the 90s. But it's a genre that isn't evolving in any earth shattering way in the US.

    Here in the states, it needs to move out of the mainstream in the way rock has. Just be a genre for the real fans and not something forced onto mass audiences until something really new and good comes along. Right now it's like punk rock in the 2000s, global, plenty of mainstream attention, but ultimately what gets on TV and the radio has been done to death before and it was far better decades ago. There's quality independent stuff, like the dude in the video said, but the industry ignores it and puts forward the most watered down uninteresting ambassadors of the genre. Enough already.

    There's other shit out there. I'd like to see some black bands and instrumentalists instead of solo artists get the big industry backing for a change. Don't care what genre. Maybe mainstream rap will get better once DJs have new shit to sample again.

  3. @CannicalCacti

    June 27, 2026 at 1:41 am

    17:41 This part is key, I would love to have huge complex projects from doechii or glo but the question is if hip hop fans, especially young ones, would sit around and wait for a woman to put together her chromakopia

  4. @Lazerfish

    June 27, 2026 at 1:41 am

    I agree with wanting a full art project.

    I really like hearing where an artist is for that time in their life.

    You can hear the difference in their vibe (depending on the artist of ) with every album and I miss that

  5. @killerbug05

    June 27, 2026 at 1:41 am

    as a 21 year old gen z, i really disagree with the assertion that xqc is a "prominent voice" on hiphop to gen z, he is a loud voice for sure, but ive never talked to someone in the real world who took him seriously.

  6. @robertjones8239

    June 27, 2026 at 1:41 am

    The barrier to entry is so low that the music industry and music journalism is saturated. You’re seeing pockets like Griselda and Michigan rap, but only driven off of smaller budgets. Furthermore there were 45 albums that dropped last Friday and 10 of them are your homies. You used to be able to get all the latest songs daily from a couple blog sites. All the examples you gave have or had major label backing. Meanwhile the cohesive album is inefficient in today’s business model bc sales aren’t driven on buying the whole album anymore. I’m sure that’s not your intention but this comes off as if it’s a culture issue caused by the culture but we know capitalism is usually the culprit.

  7. @dylanbeddoes5247

    June 27, 2026 at 1:41 am

    Personally I think a music genre can slowly die. It’s on its way out, I think we can open our eyes to new genres. Maybe we get better fusions instead and that. Genre of its own. Idk I think hip hop was a response to cultural problems at the time. Like an identity was needed. It spoke more of the time, and I hate to say it mumble rap too. I will always have a preferential taste for older hiphop, that’s what I grew up listening to in the car with my parents. So I like that music. I haven’t given a lot of thought to music in a while but I’ll listen to almost anything.

    I think we need something more than we have now. As much as we’re blessed for the music we have. The enshitification of the music now is it just showing that we need something new

  8. @KennethWelch-u2c7c

    June 27, 2026 at 1:41 am

    How is that a problem 25 years ago or so it was nobody want to hear their grandfather rap now we have all sorts of grandfathers rapping and it's awesome but I guess I should watch the rest of the video before commenting LOL

  9. @hard8gamingandagslive559

    June 27, 2026 at 1:41 am

    "There simply wasn't this much high quality stuff coming out in the 90's" LOL you sound like a straight up clown I found you from your Tyler Perry video and I thought it was a good watch but everything else I clicked on from you have been complete trash

  10. @benjaminschweizer8764

    June 27, 2026 at 1:41 am

    might sound random but similar cultural issues/stagnation and lack of industry-leading YOUNG figures in the scene while all the top dawgs are in their early 30s. if you are tapped into the skateboard culture this resonates greatly

  11. @MyMyManMelo_

    June 27, 2026 at 1:41 am

    Hard for Gen Z and Gen Alpha to understand that hip hop journalism sued to be like an actual job in an office where you had healthcare benefits. And you like dressed up for work… type beat.

  12. @dtearney

    June 27, 2026 at 1:41 am

    Not to take away from your point (I agree with you), but I've never understood this issue within any music genre. Rock & Roll fans are like this, too. I'm compelled to say that it's a fear of mortality thing, but the rhetoric seems to vary by the complainer.

    Sometimes it's "Rap is garbage because [PROBABLY SOMETHING RACIST]" or "This generation is braindead! These [HOMOPHOBIC SLURS] can't write country like Johnny could!". I even kinda hate it when I see kids giving it back now. Neither side's going to win whatever contest they think they're winning.

  13. @Tendo_Draws

    June 27, 2026 at 1:41 am

    Yeah I dunno, with regards to your point about culture-shiting young stars, you get for instance the SoundCloud boom of the late 2010s with Lil Peep, XXXTENTACION, Juice WRLD etc… that changed the boundaries of hip hop and expanded and complicated the genre, introducing emo rap, Sadboi etc… not to mention what Pop Smoke did for the NY Drill scene and the Vamp scene with Playboi Carti… I think there are still giant cultural shifts being made and HipHop keeps being complicated and expanded.

    In terms of "would these rappers be able to sit down and make a REAL rap project"… I think patience is the way here… Because even people like Tyler, I don't think anyone could've predicted Chromokopia at any point before Flower Boy. So I think time will tell as they get older and their own artistic journeys progress.

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