Why Sweetgreen Is Losing Millions
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In this video we look at the premium salad chain Sweetgreen particularly focusing on their difficult path to profitability.
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0:00 – 2:25 Intro
2:26 – 4:58 Founding of Sweetgreen
4:59 – 9:10 Too Niche?
9:11 – 11:56 Path to Profitability
11:57 Future Outlook

@wallstreetmillennial
April 25, 2026 at 3:38 pm
Head to https://brilliant.org/wallstreetmillennial to start your free 30-day trial and 20% discount on your annual premium subscription.
@HeadlightsAreTooBright
April 25, 2026 at 3:38 pm
I walk past a sweet green everyday and its usually empty. Their rear entrance is nasty lots of grease tracks and always employees sitting smoking looking unfriendly.
@nowayoutalive8732
April 25, 2026 at 3:38 pm
They are really good salads. I dont think the prices are a problem. The problem is, It's never going to be a dinner place, or a breakfast place. Id say, raise prices slightly and work on operational efficiency. Its workable.
@Amoreyna
April 25, 2026 at 3:38 pm
FFS – they're charging the same or less for a full salad as a meal as a resturant or comparable fast food salad. What is wrong with you?
And 500-600 calories is great for a meal. It's what most people need. You don't "need" more for dinner. Most people are eating far too much, hence the massive obesity crisis we have going on. Eating 1000-1400 for one meal isn't good for most people because they aren't doing OMAD.
That's not even getting into all the snacking and high-calorie drinks people are taking in all day. If you want to eat three meals a day as a woman who works in an office that isn't some marathon runner – you need 500 calorie meals with maybe a snack or a desert tossed in because you're probably already drinking a few hundred calories at least per day. Men typically need a few hundred more calories per day in the same situation. Most people are no where near active enough to burn a constant 2k+ calories per day and eating fresh foods like this will also help with energy stabilzation due to not having constnat blood sugar spikes/lulls.
That's not even getting into the whole "calorie per dollar" fallacy instead of nutrient per dollar you are actually getting with Sweetgreen vs. McDonald's. And, most of the fresh produce they are using isn't calorie dense it is nutrient dense with a few higher calorie toppings that are driving it up, most likely cheese, dressings, certain meats, nuts, avocados.
If anything – Sweetgreen has been run in a very poor manner. There has been far too much emphasis on explosive growth over sustainable growth. You don't need an army of white collar workers to go deal with farmers. In fact, that's a terrible plan as they aren't going to really have a connection with what they're doing. It sounds like a bunch of tech bros with zero idea of where food comes from are trying to sell food. They would have done much better with slower growth and being run by people who actually have a clue and concept of how the industry works and slowly expanded instead of trying to be everywhere at once. No wonder they're having such a hard time – they've grown before there was a true demand and don't have a good base to enter negotiations or even deals in general to get what they need.
I've never been to a Sweetgreen's and already dislike how they are being run. However – I also see the consequences of longterm obesity at work all the time. It isn't pretty, it isn't a "lifestyle" when you lose limbs, suffer from chronic pain due to weight, can't breath because of fat, lose your eyesight and feeling due to Type II. It's suffering and honestly, if even part of this can be avoided by people opting to eat a salad with actual nutrients in it for lunch I'm all for it.
Though I call BS on people not having time to pack their own lunches. Grocery stores at this point even chop stuff up for you for a small upcharge. If you can afford to use an app to have a spendy lunch (which will probably be over twenty bucks a day at least given fees and tips) brought to you, you have enough to use that app to order the pre-cut stuff as a grocery order brought to you along with some containers to toss it into to take it to work with you. Just saying. Stop being lazy.
@zankaster3935
April 25, 2026 at 3:38 pm
As others have pointed out, the "calories per dollar" is quite a meaningless metric, you can eat a bag of sugar for 1 dollar, but it doesn't make it better than a 15 dollars salad with actual nutrients your body needs, like proteins, vitamins, and non-empty carbohydrates.. And by the way, yes 500-600 kcal for a lunch is about right for people doing office work
@SunShine-xc6dh
April 25, 2026 at 3:38 pm
Maybe corporate needs a pay cut
@beINMedia
April 25, 2026 at 3:38 pm
Meat actually tends to be cheaper than vegetables.
@WeneedaQB
April 25, 2026 at 3:38 pm
always cost higher to eat clean
@eastern2western
April 25, 2026 at 3:38 pm
Produce departments have to constantly throw away vegetales to keep up a fresh look for the products.
@connorprovines9417
April 25, 2026 at 3:38 pm
Lol. If only sweet green coat $15
@TGStudioNYC
April 25, 2026 at 3:38 pm
I'm a clean food eater and don't price shop for food – i care about taste, health and quality. SG's food just isn't that tasty or satisfying. I think the biggest improvement would be to not prechop the protein. A fresh, hot, intact piece of grilled chicken over the salad would be way more satisfying than cold, chopped, dry lumps.
@tranced6
April 25, 2026 at 3:38 pm
Wish I saw this video a year ago. Coulda made some money lol
@MrXGames
April 25, 2026 at 3:38 pm
Stock tanked immediately after this video came out. Down 80% in 2025. YOY numbers horrible. Another overpriced fad disguised as the next big thing.
@bobbobertson7568
April 25, 2026 at 3:38 pm
I am not fat but I'd choose not eating over eating one of those salads
@Pamparoso23
April 25, 2026 at 3:38 pm
Chipotle playback is well known but not easy to replicate
@purplenaturellc
April 25, 2026 at 3:38 pm
Under $10 now š
@tariqrahman7148
April 25, 2026 at 3:38 pm
I love this brand. I hope it survives
@jinluwang5671
April 25, 2026 at 3:38 pm
Why would we even compare chipotle and sweet greens? Obviously things can be mass sourced and produced at chipotle and ingredients are not as high quality. I think SW is perfect for people who are nutrition and calorie conscious
@dreamcage1801
April 25, 2026 at 3:38 pm
Greedy
@wisdomhunter3797
April 25, 2026 at 3:38 pm
Put it all on a bun, theyāll buy it