Target, Cracker Barrel, and the Race to Lose $100 Million Dollars
Just announced more dates on The Flowers Tour! Check out https://joshjohnsoncomedy.com/tour for dates and to sign up for the waitlist to be notified when I’m performing in your city.
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Video Recorded at the Moore Theatre in Seattle, WA
Animation by Luke Stone
@JoshJohnsonComedy
March 14, 2026 at 2:14 am
London England, 3rd show just added https://ticketing.lwtheatres.co.uk/event/42654/performance/1042038
@primalatom2531
March 14, 2026 at 2:14 am
Josh Johnson for President 2028
@Miss.Moth.666
March 14, 2026 at 2:14 am
Cracker Barrel in Australia is a block of cheese. Took me a minute.
@cbarker8263
March 14, 2026 at 2:14 am
I love Cracker Barrel with or without the logo. Who is it that was suddenly complaining about the logo. I haven’t heard anyone complaining about Cracker Jill.
@Lambodera
March 14, 2026 at 2:14 am
The saddest truth is that the Target boycott did nothing to hurt the higher-ups in the company. All it served to do was hurt the employees at the store level, because how did they make up for that lost revenue? By cutting the hours of everyone who worked there that wasn't contracted salary (I went from 40 hours a week to 25 if I was lucky – which actually put my eligibility for the company health insurance at risk) and making those who were salaried work 60+ hour weeks for the same amount they made working 40 hours.
I actually enjoyed working there when I first started (not for the company culture but I've always been the sort who enjoys helping others and I loved my coworkers), but after that I ended up burning out fast due to being expected to do 8 hours' worth of work in 5 hours or less – often while trying to juggle at least two different areas of the store. I took another job that was a significant pay cut but I still end up making about the same as I did at the end due to my lowered hours. And now I have my sanity and can actually say I work for an establishment that truly does care about the community we serve.
@vampiretaco6902
March 14, 2026 at 2:14 am
Ok funny observation. Just watched the radioactive shrimp bit before this. And well Cracker Barrel to me has always been the alternative to the Diner with 80 page menu. I would describe the vibe as Hoarder Grandma's house when Grandma was born before 1925. Now it is hoarder grandma house when Grandma was born in 1950s or 60s.
@vampiretaco6902
March 14, 2026 at 2:14 am
The magnets would make sense for classroom walls. Also, I do need MLK on my fridge…with Nichelle Nichols, would fit my Star Trek theme.
@zachariahpoltergeist4516
March 14, 2026 at 2:14 am
Taco Bell is more important to white culture than Cracker Barrel.
@SylvetteGalimberty
March 14, 2026 at 2:14 am
Although it may be over the top, the strong sentiment for this situation is understandable.
Cracker Barrel's complete name is CRACKER BARREL OLD COUNTRY STORE. The restaurants are designed to simulate an old country shanty or "Cracker House"
Complete with wooden porches with country style rocking chairs for patrons to sit on and buy. The attached "COUNTRY STORE" sells all manner of products associated with bygone times like aluminum washboards, bottled soda, hand pulled saltwater Taffy, real maple syrup, cast iron cookware and cooking utensils, wooden crank turning ice cream makers with the appropriate ingredients like fresh cream. Rock salt etc.and all manner of implements that will transform a modern home into Little house on the Prairie. On the restaurant side, home style cooking staples like meatloaf and mashed potatoes, apple pie, chicken and dumplings.
The demographic tends to lean more toward middle class white seniors or families. On Sundays breakfast extends till noon and people go there before and after church. It's what the restaurant has come to signify for some people and families and any change to any part of that meaning is viewed as a personal slight. The logo is not really what upsets people, it's the idea that the values assigned through emotional connections are being ignored.
@Aosteel23
March 14, 2026 at 2:14 am
Target is headquartered in Minnesota, which is where the Black Lives Matter protests started. Target committing to support their actual community was a good thing. They committed to the spend to black communities/causes within a certain period of time.
Their self committed deadline for that giving was coming up. Trump came into office, and they used his hypothetical future pressure to drop their charity committment.
This is why we boycott them. They committed to investing directly in their own community. And then pulled the rug directly out of their local charities that had been doing work to prepare for the money that had been committed.
It was shameful. I used to buy at Target over other stores all the time. I haven't been back since.
@bee123-g1r
March 14, 2026 at 2:14 am
Big lots bought the rainbow products when target got rid of it.
@lynemac2539
March 14, 2026 at 2:14 am
Old white lady here- Never been to a Cracker Barrel. I have always shopped in grocery stores for road food.
@guyrose6602
March 14, 2026 at 2:14 am
Corporations decided they wanted to be persons too. Why the f()ck did they choose to be the *sshole kind?
@jestersi
March 14, 2026 at 2:14 am
19:09 loooooool
@Bobainthome
March 14, 2026 at 2:14 am
while watching this I realized something. Josh Johnsons jokes are good, they make you laugh, make you feel good, but not blow the house down good. What makes his shows GREAT is he takes these good jokes and adds a stage presence of looks, movement, and timing that just elevates the show to the next level joke.
@joshkrishna
March 14, 2026 at 2:14 am
Oooo I kinda want some watermelon plates, but I'm not black so that might be why lol
@C11-c1y7l
March 14, 2026 at 2:14 am
…. 58:31 …Corpration —literally — means: Working together . Not: Management installing systems and structures to rob and betray through tricks and manipulation.
@MinhTùngNguyễn-f4n
March 14, 2026 at 2:14 am
I went to Cracker Barrel once as a Canadian, and their 'vegetable of the day' was brown rice. That memory has lived rent-free in my head for 15 years.
@ginadeliz6162
March 14, 2026 at 2:14 am
Josh Johnson is a genius
@shantayedincsoy1611
March 14, 2026 at 2:14 am
Out here calling for a revolution!
@Michael-k9y8m
March 14, 2026 at 2:14 am
Cracker Barrel lowered it's food quality…… people went for nostalgia. When it lost the nostalgia and kept the meh food….. people had no reason to go back.
@DonastriasBuilds
March 14, 2026 at 2:14 am
Wait what??? Cracker Barrel is a CHEESE company!
@sKitZoBonKa
March 14, 2026 at 2:14 am
There deff is someone kissing that picture
@sKitZoBonKa
March 14, 2026 at 2:14 am
Stop it 🛑 ✋️ 😂😂
@smlhayes
March 14, 2026 at 2:14 am
Couldn't find any source for this
@kerrischuh8000
March 14, 2026 at 2:14 am
I boycott all businesses that support Trump, MAGA and ICE! There are other stores and I would rather shop at a store that supports all people!
@BelleTolles
March 14, 2026 at 2:14 am
That line about seeing things with your own eyes.. that was before today. 🔥🔥🔥
@Zenithx3
March 14, 2026 at 2:14 am
48:45 – Killing a sentient being is not a joke. It is Barbaric. The crowd laughing at Animal Slaughter is Psychopathic.
@FloMediation
March 14, 2026 at 2:14 am
As a mediator in NYC, I admire your instinct. For future reference, though, humans find it challenging to listen and be reasonable when in an escalated state like that. They need to bring their nervous systems down to neutral first. A breathing exercise might help…. But they need to be willing. You can’t do it for them. So thoughtful and kind of you to try though. ❤
@__J__A__X__
March 14, 2026 at 2:14 am
AHHH jeez I liked this guy right up until he went all LIBERAL n shit . . urrgh goodbye
@210506628
March 14, 2026 at 2:14 am
She poisoned his dog, 😣.
@rdot980
March 14, 2026 at 2:14 am
2026 and I STILL have not shopped in Target and likely never will again. As far as I'm concerned, that boycott will never end.
@DrDolan2000
March 14, 2026 at 2:14 am
My first thought was "who's 'we'?"
I'm not going to stop using Target because they tried a stupid marketing tactic. Companies do that all the time
With Cracker Barrel, I didn't jump to "white genocide"; that's stupid. Cracker Barrel is an old-timey resturaunt. Just let it be that. And that's all I got
@jeannettelee2806
March 14, 2026 at 2:14 am
As of November 2024, I have not been in target And only go into Walmart for the back to school supplies. Starbucks and Chick-fil- A is off my list. HobbyLobby only when they have a big sale on hinges I need and I only go into Walmart and HobbyLobby 4 times per year. I lost 20 lbs and gain $5,000 in my saving account.
@duvessa2003
March 14, 2026 at 2:14 am
Could that possibly be true? Target tried selling watermelon paper plates for Black History Month? I mean, watermelon paper plates in and of themselves are fine, but if they’re promoting as something for black history… !?! I’m assuming this was just a joke(?) Someone? Anyone?
@shucroc
March 14, 2026 at 2:14 am
I like when you enter dad-mode, "Stop it!"
@amandabrownfield9139
March 14, 2026 at 2:14 am
I really would like to know how removing an old guy outlined in BROWN on a YELLOW background is somehow an erasure of WHITE people? I swear some white people just go looking for things to complain about. (yes I am white but my goodness.)
@MrMeowTheSecond
March 14, 2026 at 2:14 am
Cracker Barrel is for road trips and hangovers. And it’s wonderful.
@MrMeowTheSecond
March 14, 2026 at 2:14 am
I’m broke so I’ve technically been boycotting everybody except my local convenience store and food lion 🤣🤣
@larrydavis6798
March 14, 2026 at 2:14 am
HAPPY NEW YEAR FUCK TARGET ITS UP FOR LIFE
@NebulousCreature
March 14, 2026 at 2:14 am
The car burger was in my dreams last night
@RosaGordon-d3p
March 14, 2026 at 2:14 am
You are truly amazing! You bring joy to people's lives everyday. May the coming year continue to bless you.
@madO5477-ux6fx
March 14, 2026 at 2:14 am
..I only go to cracker barrel when I want catfish- only place around here that has it and its really good!
Comments are closed.