SCIENCE

You Aren’t Supposed To Watch This

AsapSCIENCE | January 5, 2026

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Written by: Greg Brown, Rachel Salt and Mitchell Moffit
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Further Reading—
http://gizmodo.com/why-we-always-want-to-push-the-big-red-button-1723914709

https://www.researchgate.net/publication/15008989_Reactance_theory_and_alcohol_consumption_laws_Further_confirmation_among_collegiate_alcohol_consumers

http://www.businessinsider.com/why-people-dont-follow-directions-2013-8

http://psycnet.apa.org/journals/apl/83/1/97/

https://static1.squarespace.com/static/56cf3dd4b6aa60904403973f/t/5717deb5356fb08915fab422/1461182133440/forbidden-fruit.pdf

http://www.sciencedirect.com/science/article/pii/S0022103109001048

http://elitedaily.com/life/the-unattainable-urge-to-always-want-what-we-cant-have/

http://www.sciencedirect.com/science/article/pii/S0065260108602531

https://books.google.ca/books?hl=en&lr=&id=6ZxGBQAAQBAJ&oi=fnd&pg=PP1&dq=science+of+reactance+theory&ots=l9LfEjUO9W&sig=eh1QT62uPeY2uC1HeW-D9b4cYg0#v=onepage&q=science&f=false

https://books.google.ca/books?hl=en&lr=&id=lsF8zLomQOoC&oi=fnd&pg=PA213&dq=physiology+of+reactance+theory&ots=30C_24C_zK&sig=avOPj_qMy05Nzl9Gzj9VhlCOFq4#v=onepage&q=physiology%20of%20reactance%20theory&f=false

https://www.wired.com/2015/12/psychology-of-clickbait/

https://arxiv.org/pdf/1503.07921v2.pdf

https://www.technologyreview.com/s/536161/an-emerging-science-of-clickbait/

http://www.popsci.com/science/article/2013-06/what-makes-you-want-click

http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.single.html

https://docs.google.com/presentation/d/1BQTNvCHvaIVZUudl64EJpg3u2h5a5rgHwi3gIF9squg/edit#slide=id.g5bf77176f_0_153

http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1133&context=amcis2016

http://gizmodo.com/why-we-always-want-to-push-the-big-red-button-1723914709

https://www.researchgate.net/publication/15008989_Reactance_theory_and_alcohol_consumption_laws_Further_confirmation_among_collegiate_alcohol_consumers

https://static1.squarespace.com/static/56cf3dd4b6aa60904403973f/t/5717deb5356fb08915fab422/1461182133440/forbidden-fruit.pdf

Tagged as #animation, asapscience, cartoon, Click Bait, conspiracy theory, don't push the button, is this clickbait?, reactance, red button experiment, science, science channel, science of clickbait, shocking footage, stop motion, the button reddit, why do teens rebel, why do we like clickbait, why do we want what we can't have, you won't believe this clickbait.

Written by AsapSCIENCE

Comments

This post currently has 22 comments.

@christyfortune9112

January 5, 2026 at 1:28 pm

Idk why I continue to have this same "why though" mentality I did as a kid- gonna click the playlist now (; lol
@shanemorris3554

January 5, 2026 at 1:28 pm

So if we tell anti vaxxers they CAN'T get vaccinated….
@Aditya-eo7pf

January 5, 2026 at 1:28 pm

DON'T READ THIS
Just making sure if this work SO
"DON'T LIKE THIS COMMENT"
@stanley3342

January 5, 2026 at 1:28 pm

You won't leave a like on this comment
@FROST洛菲

January 5, 2026 at 1:28 pm

Reverse psychology
@julis.1373

January 5, 2026 at 1:28 pm

I can't stop thinking about a white bear
@kingeblegend4594

January 5, 2026 at 1:28 pm

America:
@thegreatleviathansimp7892

January 5, 2026 at 1:28 pm

I clicked this and I got an ad that said don't let them censor science-
@NegikunTV

January 5, 2026 at 1:28 pm

I cam here cause Studio Khara who's releasing the Evengellion movie soon asked people not to lewd their characters, and I'm like… "You realize, now people will, MORE…..right?"
@Someone-hr2cv

January 5, 2026 at 1:28 pm

I watched this 😎😎😎😎😳😳😳😳😳🥵🥵🥵🥵
@joshuacarre06

January 5, 2026 at 1:28 pm

I wanted to watch because i know this video will be interested
@AgentStamos

January 5, 2026 at 1:28 pm

i have no words.
@judahn5831

January 5, 2026 at 1:28 pm

"do not watch"
1,674,919 people: Ahem, no.
@pepitopacquiao

January 5, 2026 at 1:28 pm

Remember that we can control our dopamine in the brain to not make the curiosity kills us like a cat.
@madhatter1301

January 5, 2026 at 1:28 pm

" Please don't think of a white bear" Why can't I? Oh
@theawesomevlogchannel816

January 5, 2026 at 1:28 pm

Yeah, I clicked on this video because of it's title
@idiotgoddess2114

January 5, 2026 at 1:28 pm

I think another reason I clicked is because I like these videos
@mountyania9321

January 5, 2026 at 1:28 pm

This video is also a clickbait.
@mohammedalmarzooqi2717

January 5, 2026 at 1:28 pm

Who else knew it was reverse psychology but clicked it anyway
@dilawarhussain5109

January 5, 2026 at 1:28 pm

I was too curious I'm sorry.
@charlitdefo

January 5, 2026 at 1:28 pm

I love you
you so much!

Did I trick
trick you?

Heheh.
@fizzahhussain4951

January 5, 2026 at 1:28 pm

i loved that ending… flippinf awesome youve done it again