Japan’s Automakers Are In Crisis
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In this video we analyze the rise of the Japanese automobile industry and its recent market share losses.
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0:00 – 2:53 Intro
2:54 – 4:36 The Rise of Japanese Automakers
4:37 – 6:37 Electrification
6:38 – 9:18 Nissan
9:19 – 12:52 Honda
12:53 Toyota
@wallstreetmillennial
January 2, 2026 at 10:02 am
Go to https://ground.news/wsm for breaking finance news and market insights. Sign up through my link for 40% off unlimited access on the Vantage plan!
@Likwidfox
January 2, 2026 at 10:02 am
Nissan should stop wasting money on cars and just hoard Bitcoin.
@sam712
January 2, 2026 at 10:02 am
nissan execs rejected the offer because they'd lose their heads immediately after acquisition. honda wouldn't have wanted redundant leadership. nissan's garbage execs chose to tank the company rather than be out of a job
@ztoob8898
January 2, 2026 at 10:02 am
9:20 "We did it to get her"
To get whom, exactly?
(/sarcasm)
@laple2972
January 2, 2026 at 10:02 am
Why don't they made cars send to Canada around the world. In Canada we have not enough cars when buy cars here in Canada you get to wait about 1 and half year
@Erokk1988
January 2, 2026 at 10:02 am
If Nissan doesnt own the cost of their faulty CVTs up to something extreme like 200k miles, they are done. They have broken the trust of consumers and saddled them with lemons for more than a decade and still they keep using the same unreliable CVT. I am happy to see them circle the drain
@rachelhisby8625
January 2, 2026 at 10:02 am
Monotone Chinese troll farm/channel
@LyonPicture
January 2, 2026 at 10:02 am
One factor you failed to mention is that the high price of the yen hurt Japan's export of automobiles, and I believe was a large factor in the rise of sales by Korean manufacturers in the US and elsewhere. That same constriction likely impaired Japanese automobile manufacturers' research and development efforts. Toyota's Prius does continue to remain very popular in the United States and Honda is slated to introduce two very interesting looking BEV's next year. As a long term fan of Honda and Toyota automobiles, I am rooting for them to bring their high quality of design and manufacturing to the EV space.
@snooganslestat2030
January 2, 2026 at 10:02 am
29k for 73 mile range! 😂
@MesotheliomaMike
January 2, 2026 at 10:02 am
Electric cars will never be the future until the power grid is fixed
@creepinwhileyousleepin
January 2, 2026 at 10:02 am
If Nissan goes under there won’t be anymore altimas… How are all the single moms gonna to get to nursing school?
@snowman2834
January 2, 2026 at 10:02 am
Toyota is not making evs not because they can't, they know what people want, they're not stupid. Their future is bright, unlike ford making evs and losing 5 bln a year 🤡
@jono601
January 2, 2026 at 10:02 am
This guy doesn’t even understand BYD is the China central government. What a joke.
@delavan9141
January 2, 2026 at 10:02 am
Once the true economic and environmental disaster of EVs becomes more apparent, coupled with the fragile power grid, the common sense of small, cheap, efficient, easy-to-repair, much-longer-lasting gas-powered vehicles will also become apparent.
@Swedish__
January 2, 2026 at 10:02 am
Soon the U.S. mineral supply will be bolstered by Trump’s deal with Ukraine
@halvey8518
January 2, 2026 at 10:02 am
Honda will make it. They’re seen as the little brother of Toyota as being just as reliable and also just as diversified with their hybrid fleet.
Nissan is the odd one out that is seen as not reliable as the other two and will probably die out. Congrats on Honda for not merging.
@shaunbaileyuk
January 2, 2026 at 10:02 am
Video's like this feel like they are put out by the Chinese government..
@Ronilac
January 2, 2026 at 10:02 am
As long as they will steer away from EV they will survive
@thomasr4083
January 2, 2026 at 10:02 am
Isn't it convenient that the "electrification" data stops as sales DRAMATICALLY slowed. Hybrids are more likely to be the future. The grid simply cannot handle the amount of power needed to power most vehicles electrically! As demand for power increases, prices will go up causing people to revert back to hybrid/ gas powered vehicles. Everyone i know who said they would buy electric the nect time either bought a gas vehicle or a hybrid.
@thomasr4083
January 2, 2026 at 10:02 am
Isn't it convenient that the "electrification" data stops as sales DRAMATICALLY slowed. Hybrids are more likely to be the future. The grid simply cannot handle the amount of power needed to power most vehicles electrically! As demand for power increases, prices will go up causing people to revert back to hybrid/ gas powered vehicles. Everyone i know who said they would buy electric the nect time either bought a gas vehicle or a hybrid.
@Noah_E
January 2, 2026 at 10:02 am
The Nissan Leaf is trash. Short-sided cost cutting (like no active thermal management or standard heat pumps) made them the worst non-Chinese EV. Just like cost cutting produced the worst CVT in the market. It makes zero sense to buy a Nissan over better brands.
@DMinaTRex
January 2, 2026 at 10:02 am
Bullshit nonsense. EV popularity is declining big time. Its either convential or hybrid. Big problem as i look for a new car is supply. They still have not met up with demand. This video is typical nonsense by an elitist know it all.
@maasicas
January 2, 2026 at 10:02 am
Japans automakers are perhaps the only ones NOT in crisis. They didnt join the EV madnessans waste billions . They will be fine.
@huddunlap3999
January 2, 2026 at 10:02 am
eV's are going away
@robertkeyes258
January 2, 2026 at 10:02 am
Electric cars are a fad. If the Japanese can wait this out, they'll prosper.
@keangwooichoo6138
January 2, 2026 at 10:02 am
Bye bye honda Toyota Nissan vw
@ChrisJohnson-tn1mo
January 2, 2026 at 10:02 am
The fact that politics has a grip on what perspective you get from the news is a major problem. Corruption much? 🙄
@angelabc2494
January 2, 2026 at 10:02 am
Hrv doesn't come in hybrid.
@CHILEANUNDERCOVER
January 2, 2026 at 10:02 am
You need to look into the role that The Ministry of Economy, Trade and Industry of Japan is playing behind the scenes in order to see a bigger picture of this merger. An utter failure nonetheless.
@jonathanwieringa8808
January 2, 2026 at 10:02 am
There was this guy who put his life savings of 100k in lithium, becoming a millionaire with a 10 bagger, which he never told his family. He was gonna keep holding as he thought lithium prices were gonna increase even more as EV becomes the future. Now he is back to 100k. I wonder how he is doing
@cameronrob1990
January 2, 2026 at 10:02 am
You’re just a sceptic! Japan is playing the long game investing in hydrogen fuel cells, like 200yrs in the future!
@theHoolser
January 2, 2026 at 10:02 am
who wants a hybrid that takes 8 years to break even? EVs only good for warm and cities
@nimay13
January 2, 2026 at 10:02 am
Nissan failure because of their CVT and general lack of QC. They also betting on a saturated SUV market which btw they haven’t had a clue on how to approach it.
@iceman18211
January 2, 2026 at 10:02 am
As a Toyota owner and Tesla investor for over a decade, I agree with the vast majority of what you said. I wish Toyota had more fully EV options. If Toyota doesn't make EV's Tesla and Chinese competitors will decimate them in all major markets. It seems like there are a lot of people in the comments that need to watch this video again.
@spushkin1
January 2, 2026 at 10:02 am
Poorly researched video
@barenekid9695
January 2, 2026 at 10:02 am
Claims of BYD success Is Largely PROPAGANDA BULSHIT.
China Production is on it's Knees.
@uckBayNguyen
January 2, 2026 at 10:02 am
It's funny how you're biased. You really think EV sales can only go up? Oh boy
@mickl6661
January 2, 2026 at 10:02 am
They do not want change. Only profits
@DanBurgaud
January 2, 2026 at 10:02 am
To understand Japanese Auto Companies and EV, look at Sony and their refusal to adopt MP3 player.
If it ain't broke don't fix it.
Toyota et al will only move once they lost it all.
@blacksnow7106
January 2, 2026 at 10:02 am
It's feel weird talking about EVs lately, where are all the talks about PHEV? And also new models of PHEV? As a commuter, they might as well be EV but for long road trips they have great mileage. It make sense for both CAFE-compliance and a way to deal with range-anxiety.
@pbtitan1495
January 2, 2026 at 10:02 am
Crazy how everyone scared of chinese EVs but also wants more fossil fuels
@realestalex2728
January 2, 2026 at 10:02 am
It wasn't Japan as a whole the ones who optimized production, it was Toyota specifically who reengineered manufacturing, the Toyota Production System is still taught in universities as an example of how you produce in mass right.
@Jeez001
January 2, 2026 at 10:02 am
All this happened because they got rid of Carlos with fraudulent charges because he was attempting to merge it with Renault and focus on hybrid and EVs
@LogicBravo
January 2, 2026 at 10:02 am
The only folks buying an EV are those with two to three vehicles already. I'm never buying an EV.
@mogreen19
January 2, 2026 at 10:02 am
I think hybrids are a good bridge or stepping stone technology but Toyota, Honda et al should put more energy into EVs.
Comments are closed.