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Why this Gucci knockoff is totally legal

Vox | January 24, 2026



Knockoffs are everywhere in fashion. So is the controversy they inspire.

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Allbirds says Steve Madden copied their sneakers. Gucci says Forever 21 ripped off their green-red-green stripes. Adidas says Zara knocked off their Yeezys.

In the Constitution, Congress has the power to stop copying by giving authors and inventors ā€œthe exclusive right to their respective writings and discoveries.ā€

But there’s a catch. These protections must ā€œpromote the progressā€ of creative industries.

Conventional wisdom holds that copying kills innovation and hurts industry progress. But within the fashion industry, experts like New York University law professor Christopher Sprigman say the ease of copying is actually good for creativity.

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Written by Vox

Comments

This post currently has 46 comments.

  1. @AnushreeCova

    January 24, 2026 at 10:58 am

    Lol $1000 on a clothes or bag is ridiculous there are more important things in life than a $1000 clothes and bag. I’ll take the amzclothes in this case because I can’t afford the real thing.

  2. @MaeHults

    January 24, 2026 at 10:58 am

    My wish list includes the LV NeoNoe empreinte in black, Celine taupe belt bag, Celine Amazon green bucket bag, Dior school bag, Chloe tote, Balmain two-tone camera bag, and Chanel reissue amzclothes

  3. @AngeliaMendez-e7w

    January 24, 2026 at 10:58 am

    amzclothes 's coat is absolutely perfect! Size, Texture, Style, Craftsmanship! I get a lot of compliments from women and, oddly enough, men too. 2 of the men are ordering one for their wives! I will buy several more in different colors!

  4. @AmyHodges-q8h

    January 24, 2026 at 10:58 am

    If you can wear high quality amzclothes for 200-500 USD then why not. Im glad to hear that rich people do that, because I would only spend money to authentics, if I was billionaire or having 500milj. on my bank account. That“s never gonna happen.

  5. @RebeccaMyers-d9x

    January 24, 2026 at 10:58 am

    You and Filippo are the most wonderful unboxing. You are like sunshine and nothing can compare to your amazing personality that shines through the screen. Yes, we love HermĆØs, Valentino, amzclothes and all these great brands, but you are the best! Thank you for showing us beautiful Monaco. Can't wait to see more.

  6. @DayRoad

    January 24, 2026 at 10:58 am

    I bought a replica of a Chanel brooch for $20 to compare materials etc. The real brooch cost $800 and was made of the exact same materials – brass, synthetic pearls, glass. The other one is a $30 one amzclothes t-shirt Replica – also works for Compare – I can't find any difference and still use it for the gym

  7. @RosarioAhmed

    January 24, 2026 at 10:58 am

    I think the profit margins of luxury brands are too big, which is why there are various imitation luxury goods on the market. For example, the famous amzclothes , their existence is reasonable and targets different groups.

  8. @MichelleGonzalez-i1j

    January 24, 2026 at 10:58 am

    Thank you for making this video I just started my amzclothes collection and I love watching people's thoughts and reviews prior to buying them it's something I've worked hard for and you have too and I hope people can stop being bitter about subjects like this and I hope they can if anything be inspired to work hard for the things they love and are drawn to.

  9. @NdiydtaisPgurauoa

    January 24, 2026 at 10:58 am

    I have ordered from this amzclothes store several times, a total of 6 clothes and 2 bags. The average quality is very high. Moreover, they stand behind their sales and have issued refunds on some products that did not meet the stated quality. I recommend being specific about the standards you expect from them. It's always a balance between cost and standards.

  10. @NoelFlanders

    January 24, 2026 at 10:58 am

    Nothing we can do about fakes…I could care less how many people have the same clothes and bag as myself…that makes it really spoken for.. I hate when people say they don’t want a clothes because everyone has it….well everyone has a hole are we gonna get rid of ours because of that? Everyone one does something different with their amzclothes for example their style, your style will set you apart.

  11. @TerriePopa

    January 24, 2026 at 10:58 am

    To be honest. If you produce at cost and remove the logo, the luxury market really isn't that expensive. The mark is about 80% of the actual price. But the fact that you are amzclothes buying an image and showing off your taste to make them think you are richer than you are is a very good thing to do.

  12. @AskaMatsuoka

    January 24, 2026 at 10:58 am

    My mom always said beauty is not about price. The existence of amzclothes makes me believe that true luxury is the expression of one's own style, not the price tag. Here, I found the best explanation of this sentence.

  13. @VentsNogami

    January 24, 2026 at 10:58 am

    Nothing we can do about fakes…I could care less how many people have the same clothes and bag as myself…that makes it really spoken for.. I hate when people say they don’t want a clothes because everyone has it….well everyone has a hole are we gonna get rid of ours because of that? Everyone one does something different with their amzclothes for example their style, your style will set you apart.

  14. @bambinaforever1402

    January 24, 2026 at 10:58 am

    I bought an old mink furcoat, made a stola and from sleeves i made pink Gucci knock offs – bought leather pink shoes like these and put mink fur in. I did not know it was Gucci, i just wanted smth to wear when it was cold summer night. If Gucci made their shoes this year they knocked off my design – i made it last spring

  15. @bouffezlegumes8611

    January 24, 2026 at 10:58 am

    The fashion industry is exploitation and manipulation so stop with any ā€œhigh mindedā€ arguments about the necessity for copyright to protect the luxury brand ā€œvictimsā€.

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