menu Home chevron_right
NEWS & CULTURE

The three sacred treasures of the middle class

J.J. McCullough | August 23, 2026



Television, car, and computer. The three things all middle class families have. Here are my reflections on what they meant for my childhood in the 1980s and 90s.

SUBSCRIBE: https://www.youtube.com/jjmccullough?sub_confirmation=1

FOLLOW ME:

🇨🇦Support me on Patreon! https://www.patreon.com/jjmccullough
🤖Join my Discord! https://discord.gg/3X64ww7
🇺🇸Follow me on Instagram! https://www.instagram.com/jjmccullough/
🇨🇦Read my latest Washington Post columns: https://www.washingtonpost.com/people/jj-mccullough
🇨🇦Visit my Canada Website http://thecanadaguide.com

Some music by:
Craig Henderson- https://www.youtube.com/channel/UCtJbyhf1DnfQoVhwCJ6MIEQ
ComradeF- https://www.youtube.com/c/ComradeF,

HASHTAGS: #昭和 #middleclassfamily #history

Written by J.J. McCullough

Comments

This post currently has 45 comments.

  1. @HorrorHabit-h7x

    August 23, 2026 at 3:35 am

    Yeah, I remember being a kid and my sister (who is fourteen years older than me,) had a (non-internet) personal computer that she was very proud of. I don't know what else you could do with it, but it had a monopoly game on it that was okay. It was no Mario.

  2. @BasicWorldbuilder

    August 23, 2026 at 3:35 am

    Long Read Ahead.

    You and I are about the same age. Growing up we SHOULD have been middle class but my father had alimony to his first wife and my mom had a gambling problem.

    So we would have peaks and valleys of suddenly having something new and nice and then a drought of pinching pennies just to put food on the table for our family.

    The reason I mention all this is to say, since we were SUPPOSED to be middle class, my father would try his best to keep up with the Jones'.

    The family car that sat in the driveway was a very new 90s minivan, while he drove a 1985 Dodge Aries K-car to work. We had a big fancy remote control color TV in the living room… But we didn't have satellite or even cable most of the time. And when computers became all the rage, my father bought a WORD PROCESSOR with black and orange display for the spare bedroom which became an office.

    The flaw in this plan of course being, he didn't buy a printer for it and despite looking similar to a computer… All you could do is type letters or papers on it. It didn't even have a graphics package to make effective spreadsheets, and without the printer… Was legitimately useless other than pretending we owned a computer as you walked past that room.

    I had not thought about any of these things in probably 20 something years – thank you for the videos ya make and reminding me of my Dad's $300 paperweight.

  3. @Banyanab

    August 23, 2026 at 3:35 am

    To me, one signs that a family is comfortably middle class (not struggling) nowadays is the ability to take family vacations, especially out of the country.

  4. @mikalmandichak8328

    August 23, 2026 at 3:35 am

    This really is an excellent sort of shorthand for the things I in the middle class really apriciate, especialy being a bit too young to afford something like a house. the 3 times in my life I felt like my quality of life quickly and imediatly improved was when I got a powerful gaming computer that could play any game I wish, When I got my Miata, which dispite being an old car is verry fun and makes me feel sucessful when I drive it, and my big ol 75 inch TV, which holds a domoneering space in our Livingroom.

  5. @donovanhefner1130

    August 23, 2026 at 3:35 am

    14:17 I miss being a “computer guy”, now I regularly deal with people who call themselves that.. Just for them to be back in my shop an hour later saying the monitor on their new gaming PC isn’t getting signal… (They always plug into the motherboard 😂).

  6. @bigdustybooks

    August 23, 2026 at 3:35 am

    I hear you, JJ!
    I live in Colorado (not Denver) and don't drive, or have a car.
    I have my license but just don't like driving (I'm a bad driver too).
    People always seem aloof when share this with them.
    I definitely think it makes more sense here than in a big city t9 be flabbergasted… nevertheless… I guess I'm lucky to have the time to make up the difference.

  7. @Johnpaulhyde

    August 23, 2026 at 3:35 am

    Every kid was designated by what video game console their family had in the late 90s and early 2000s. We were a PlayStation family, stricter parents had Nintendos which didn’t carry M-rated games, and one really lax family let their kid have an XBOX– which we’d play Halo on.

    I specifically remember one kid I knew had all of the big 3 (XBOX, PlayStation, Nintendo) and it felt both luxurious and excessive.

    Going to Blockbuster wasn’t just about movies, it was about games. And because you only had the rental period (I think 48 hours) to play them, you played them for hours on end to try and beat them in that timeframe. I played Spyro until I threw up. And I still can’t really get into video games because I associate them with this high stress nauseating feeling.

  8. @capric0rnusCaretaker

    August 23, 2026 at 3:35 am

    as someone in tech (support primarily) as a career, its fascinated me how theres definitely this growing divide between desktop and laptop users and what these devices mean to their users. me, my partner, and my in laws are all desktop users since we’re all pretty big gamers and half of us stream said games, which definitely is improved by the power in a desktop. compare that to the older/less tech literate folks i work with, who use laptops (and ever increasingly chromebooks at that) who literally just use those and maybe their phones/a business tablet and dont touch computing devices otherwise.

    ive always guessed it might be literacy that caused such a divide, but knowing you do all your youtube work on one throws a wrench in that theory, lol. also really excited to see where the future of browser based os computing (like chromebooks) go in the future, since they seem to be my line of works go-tos for cheap, easy to pick up, and Not Much Else Besides Internet computing devices

  9. @drachna

    August 23, 2026 at 3:35 am

    I think that the three pillars are probably comfort, ownership and education. Middle class families are less likely to shop at ikea, and more likely to look for inheritance pieces that are more durable. They own their own homes, may own more than one, and usually have some form of non job related income like stocks, a rented property, or some sort of small business. And finally, they pick where they live based on the quality of the schools, and encourage their children to attend higher education. There does also seem to be a higher tendancy for them to have gone to university when they were younger, or to have gone as a mature student once they could afford to.

    The three 'C's are all under the comfort label to an extent. I've definitely noticed an income related effect in my family with cars and technology. After a long period of unemployment after the recession, the first thing my dad did after getting a new job was to buy a really nice car, and the quality of our phones, computers and TVs changed pretty quickly too. All of my aunts and uncles also have some sort of german black estate car with leather seats.

  10. @MrDEWaters

    August 23, 2026 at 3:35 am

    Obviously you can get around without a car in Vancouver or other densely-populated places—-but try living in Los Angeles, where I grew up, without one. They do have a bus system but we used to joke about the fact that bus benches used to have ads for funeral parlors on them. The joke was "you could drop dead waiting for a bus around here".

  11. @bouncypear_net

    August 23, 2026 at 3:35 am

    I grew up in the mid to late 2000s in semi-suburban Wisconsin, and we had a VCR in the 'room above the garage', which was a room above our detached garage (our house was somewhat old). I had a VHS copy of Pinocchio that I would sometimes watch up there.

    I also had a small tube TV on top of my dresser. We lived too far away from any city to pick up any good channels, so the only stuff I could actually watch was Qubo. I did eventually get my own DVD player, as well as a V-Smile. That TV did fall on me once, though (as well as the Christmas tree). Many fond memories in that house, but when we moved to Minnesota, my younger brother always got the bigger bedroom, and I've never really had much room for myself ever since.

    In terms of cars, it changed a lot. My mom had a Ford Explorer at first, and my dad a Honda Accord, but then my mom got a Subaru Forester and my dad eventually got a pickup truck, which we actually used for pickup truck things like yard work and towing our hand-me-down family boat. Also road trips. My mom had to get a Chevy Malibu (which she hated) after the Forester blew an engine after towing a pop-up camper too many times, and after that she got a 2015 Jeep Cherokee– the very first (and as of now only) brand new car our family has ever bought.

    When I was 17ish, I got my own car. It was/is a $500 beater that I both love and hate unconditionally ('01 Mazda 626). Of course, my younger brother got a nice '14 Ford Focus.

    I couldn't find any way to fit my Nintendo DS Lite with Walmart lightning stickers into this story so here it is.

  12. @CantingWall3286

    August 23, 2026 at 3:35 am

    It’s kind of ironic your grandfather was referring to the Toyota Celica’s color when he said she should become a NASCAR driver because it was the Oldsmobile Cutlass Supreme that actually raced in NASCAR in those days.

  13. @cryotastic

    August 23, 2026 at 3:35 am

    I love my 2014 Mazda 3, my first, and best car. I also love my old gaming PC I got in the late 2010s. I'm fairly indifferent about my 24 inch TV I got probably 10 years ago, since I usually use my desktop, and don't have cable, and feel the same the HP laptop that I just got.

  14. @WatchVidsMakeLists

    August 23, 2026 at 3:35 am

    I'm not sure if this is a Zoomer trend or just a me thing, but 90% of the YouTube watching I do is actually on my smartphone. I'd be curious to see the actual stats on desktop vs laptop vs mobile device watch time (or even watching on PlayStation/Fire TV/whatever)

  15. @peculiarpodcast2754

    August 23, 2026 at 3:35 am

    I grew up in the middle of the country. Anywhere I would want to go to “do things” was most definitely not walkable. Public transport was simply not a thing outside of my school bus. So the idea of not being a part of “car culture “ never even would have crossed my mind. I got my first car very shortly after getting my license and only just moved into city limits within the past year. Other than church and some local businesses most places I go still aren’t walkable and public transport is still not a thing in my small town of less than 2000 people. I drive nearly an hour to work Monday through Friday in another county. So the car is still very much a part of my life. And I think it’s that way for many of the people in areas like mine. It’s just not an option otherwise .

  16. @thijmstickman8349

    August 23, 2026 at 3:35 am

    In the Netherlands we have a saying with 3 things which represent middle class life: huisje boompje beestje. House, tree, pet. Dunno the history of that phrase but it's interesting how cultures are so different

  17. @mechakraken

    August 23, 2026 at 3:35 am

    Id say in The modern day car would stay in the list but colour tv would be replaced with high quality pictures tv and computer would be replaced with newer smart phone

  18. @jlbeeen

    August 23, 2026 at 3:35 am

    The thing with multiple living rooms is kind of wild now. I found the original house plans for my place, and it had not two, not three, but four different types of living rooms! I grew up with a living room where most of the actual hanging out would be, and a front room that had a lot more of the fancy stuff and used for entertaining guests without technology.
    I feel like with how things have changed so much, technology has become so integrated to our lives that if you didn't have some kind of computing device, you couldn't get very far.

  19. @JakFool123

    August 23, 2026 at 3:35 am

    I feel like home ownership should be included in there, and tv and computer maybe smushed together (since people watch shows and movies on their computers so much now a days).

  20. @somnvm37

    August 23, 2026 at 3:35 am

    haveweird to hear these problems with people using public transport
    in eastern europe there's nothing bad about using public transport, be it a bus or subway
    though again, people barely had cars in the 70s here, and cities are way more adopted for walking.

  21. @Hazelnutmegan

    August 23, 2026 at 3:35 am

    We just transitioned from a Prius V family car to a Mini Van – The Toyota Sienna! It’s been a pretty big deal. We took a lot of time to figure out specifically what trim package we wanted. And it was becoming pretty necessary as we have been traveling more by car with 3 children who are only getting older and bigger. Biggest features we wanted – leather type seating that’s easy to clean, cup holders, multiple charging ports, all-wheel drive and the ability to tow things. So, it has been and will likely to continue to be a major part of our life, but eventually we will move from “large car phase” to “multiple small car phase” when our children get big enough to drive.

    My husband keeps up on the television thing. We do have a large flat screen, but he keeps updating the sound system, which I feel is a bigger deal now.

    As for computers, we both have laptops, but I feel we spend more time on cell phones and tablets, reserving the laptops for actual serious work like design and writing. So, perhaps the last “C” or an additional “C” should be Cell Phone.

  22. @AlexADumbDumb

    August 23, 2026 at 3:35 am

    As a 'computer person', I couldn't relate less to your experience: from my very first moment seeing a DOS prompt, I was giddy like an apprentice magician seeing an impossible trick for the first time 😂

Leave a Reply





This area can contain widgets, menus, shortcodes and custom content. You can manage it from the Customizer, in the Second layer section.

 

 

 

  • play_circle_filled

    92.9 : The Torch

  • play_circle_filled

    AGGRO
    'Til Deaf Do Us Part...

  • play_circle_filled

    SLACK!
    The Music That Made Gen-X

  • play_circle_filled

    KUDZU
    The Northwoods' Alt-Country & Americana

  • play_circle_filled

    BOOZHOO
    Indigenous Radio

  • play_circle_filled

    THE FLOW
    The Northwoods' Hip Hop and R&B

play_arrow skip_previous skip_next volume_down
playlist_play