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The Quiz That Was Shared A Million Times

Tom Scott | April 15, 2026



I’ve put the North-o-Meter, and some other old UsVsTh3m games, up at https://www.tomscott.com/usvsth3m/ – I’ve disabled the sharing buttons, though. No-one needs them to go viral again. In the middle part of “How To Be Popular On The Internet*”, it’s time to talk about giving the people what they want, about getting noticed, and about the north-south divide.

Post Audio by Emi Paternostro, http://proximitysound.com

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Written by Tom Scott

Comments

This post currently has 43 comments.

  1. @PTBP-CB

    April 15, 2026 at 1:01 am

    just went to play the northomiter. im from scunthorpe but it said Oxford 30% Northern. i am very southern, i look towards London for my cultural identity

  2. @keleighshepherd345

    April 15, 2026 at 1:01 am

    Ah'm a proud East Lancashire lass, closer t' Yorkshire than't other, but I still say I'm from't correct side o' North cos it's what tha does

    But, as my brethren on't wrong side o' North I hope will agree, us are more siblings bickering. But you wet Southern folk, you malign either side, we'll soon sing from't same hymn sheet and mock you fer not wearing't shorts in't snow, and putting heating on at all

  3. @ItsDeveloper_

    April 15, 2026 at 1:01 am

    Tom you could have used the IPs of the people who visited the north-o-meter to accurately “predict” where in the uk everyone lived and just said 0% for everyone outside the uk, then thrown away the ip addresses.

  4. @christopherbrown1187

    April 15, 2026 at 1:01 am

    8t is just normal, people trust other people more when they look simmilar, if you whould be replaced by an alien, likenrhe oj3s from star wars or other bic scify series, the audience rate 2h9uld drop, because there is nothing to relate. So yes a white male is that what people want to see arround you, because this is what th
    ey see all day, this is something theycould identify and trust.

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