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The GAP-ification of Lululemon

Wall Street Millennial | September 25, 2026



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In this video we analyze the recent poor performance of Lululemon.

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#wallstreetmillennial

0:00 – 3:00 Intro
3:01 – 7:38 Decline of Lululemon
7:39 – 12:19 Chip Wilson Criticism
12:20 New CEO

Written by Wall Street Millennial

Comments

This post currently has 39 comments.

  1. @robxfong00

    September 25, 2026 at 12:22 pm

    Your segment on the store layout comparison has no credibility and seems deliberately misleading. You compare a regular Alo store to a lululemon outlet store. Of course the pricing, layout etc is going to be vastly different.

  2. @hoastbeef1202

    September 25, 2026 at 12:22 pm

    Can we talk about how ridiculous "Adjusted EBITDA" is? Like they took a look at the regular EBITDA and was like" Hmm, we don't like that what the regular EBITDA shows, so let's just adjust it instead." Imagine going to the doctor and getting your (real) blood pressure taken. But because you "don't like" that reading, the doctor's like "Here's your Adjusted Blood Pressure."

  3. @jo1948

    September 25, 2026 at 12:22 pm

    They also got rid of their lifetime warranty and replaced it with a one year warranty. I bought a pair of pants that split around a horizontal stich near the fly within a year. They said that was wear and tear and not covered. I promise you that is not a high wear and tear area. They no longer stand behind their products and the durability has declined.

  4. @NorthernContrarian

    September 25, 2026 at 12:22 pm

    Companies that are in a nose dive always make the same mistake. Hire some former executive from another company. The problem with executives is, that most of them rose to their position by internal politics and following the norm. A company that wants to revitalize itself needs new ideas. It would in most cases be better to take some random dude from the street than a former executive bogged down in a corporate mindset.

  5. @rina1981-s7c

    September 25, 2026 at 12:22 pm

    GAPのホームページが下着売り場になっていたのを最近見ました。実際日本でLululemonを着てコンビニでレジに並んでいる女性をみて、すかさず支払いをしてあげようかって困惑するぐらい乞食に見えた。私も女性で娘がいますが、トレーニングウェアを企画する部署にいました。病院で介護士が恥ずかしくならない程度の私服にデザインしていかないと、日本では売れませんよ。

  6. @ralphrmillerjr

    September 25, 2026 at 12:22 pm

    McDonald took home more than $5M after he was fired…nothing makes sense in this country anymore. if a plumber fails, if an electrician fails, etc. nothing like this would ever cross anyone's mind…why is this rewarded in business? America is an open insane asylum.

  7. @David-dk4cg

    September 25, 2026 at 12:22 pm

    LULU looks cheap at the moment, and I think the potential upside outweighs the downside. That said, the turnaround could take a couple of quarters. I’m keeping my position small for now and will add over time if the underlying value thesis remains intact.

  8. @jjoohhhnn

    September 25, 2026 at 12:22 pm

    Woah, woah, woah, are you implying that a failed executive doesn't deserve a promotion and raise when they abandon ship for another failing company? That's socialism, borderline communist.

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