The Deceptive Business of Energy Drinks
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In this video we look at the massive growth of the energy drink industry over the past decade.
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#Wallstreetmillennial #energydrink #celsius
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0:00 – 2:03 Intro
2:04 – 5:09 Caffeine Addiction
5:10 – 7:29 Rise of Energy Drinks
7:30 – 9:21 Red Bull and Monster
9:22 – 11:41 Celsius
11:42 Conclusion
@wallstreetmillennial
April 28, 2026 at 9:00 am
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@VanBurenOfficial
April 28, 2026 at 9:00 am
My cat is a fanatic for goat fuel
@oshkoshbegone
April 28, 2026 at 9:00 am
Energy drinks ain't shit. Try the now-banned pre-workouts from 13+ years ago, was insane.
@gravydude1957
April 28, 2026 at 9:00 am
nice video thanks for all the info. Where do you see the future of energy drinks moving? Continue the trend of moving in cycles to appeal to the next generation or an over haul of the market to actually become a healthier drink that actually gives some health benefit and energy?
@ssjlkrillin
April 28, 2026 at 9:00 am
I think we're having the wrong discussion. The real question is: why are so many people in need of an energy drink? Why all the tiredness and fatigue?
@haroldrios4050
April 28, 2026 at 9:00 am
Only dumb gullible people drink energy drinks.
@fmdj
April 28, 2026 at 9:00 am
m**h is vastly superior 😅
@famip3679
April 28, 2026 at 9:00 am
Drink taste so bad
@Brandon.M.Broyles
April 28, 2026 at 9:00 am
My guy has never heard of Bang or Total War
@Baal_Disrespecting_Caucasian
April 28, 2026 at 9:00 am
Back in the military, guys got addicted to energy drinks, pre workout and nicotine to keep energetic and focused. Especially on a night shift from 1900- 0700.
@Ashtypants
April 28, 2026 at 9:00 am
Red Bulls slogan is no more. They were sued over it.
@alx9099
April 28, 2026 at 9:00 am
Thank God, im not the victim of this marketing gimmick….😂😂😂
@CeeTee-12345
April 28, 2026 at 9:00 am
I never got energy from any drink, but I have a Monster once in a while for the taste. Love that sour apple..
@FrankDaTank1911
April 28, 2026 at 9:00 am
I think you missed on a very huge reason why someone might drink energy drinks. You say its all because of marketing and that someone should just drink coffee or tea and get double the amount. Firstly, I don't need double the caffeine. Secondly, energy drinks appeal to the crowd that do NOT like coffee or tea. Did you ever stop and think maybe people like the taste? Normally you don't show bias, this is clearly a your opinion of energy drinks.
@SchlangeVonEden
April 28, 2026 at 9:00 am
I grew up in Germany and tried Red Bull around 2000. It tasted like synthetic bull piss (I imagine), and I have not felt like revisiting energy drinks since.
@omegaman1409
April 28, 2026 at 9:00 am
It's getting cold now so my caffeine fix are now hot coffees. It does work. Keeps me awake tho the fix crashes in 2 plus hours.
@servalous
April 28, 2026 at 9:00 am
Internationally the caffeine amount in drinks are different. An energy drink from the US would give an average european an heart attack…
@hudooguru2
April 28, 2026 at 9:00 am
Great, informative piece.
@tf8187
April 28, 2026 at 9:00 am
I like celcius because I can sip it at the gym or while driving and it does stain my teeth or leave the coffee taste in my mouth.
@exposingproxystalkingorgan4164
April 28, 2026 at 9:00 am
All drink companies are just flavour added plain water. They add $0.05 of ingredients and then charge customers $2.40.😂
@moon3173
April 28, 2026 at 9:00 am
"healthy" image on the can is ALL LIE
@moon3173
April 28, 2026 at 9:00 am
celsius is TERRIBLE drink
@999Patriots
April 28, 2026 at 9:00 am
What a waste!! They really didn't have to go out of their way to pay people to become sleep deprived for their study. They could have just gone and collected any group of post call osteopathic interns on any day of week.
@stereo-soulsoundsystem5070
April 28, 2026 at 9:00 am
"monster focuses on blue collar youths who embrace a rough more aggressive lifestyle"
Ignoring the femboys addicted to monster lol
@steven_dekok
April 28, 2026 at 9:00 am
Get rid of caffeine and just back the original Coke formula.
@nsb9999
April 28, 2026 at 9:00 am
I’m heavily addicted to caffeine, it has caused me anxiety and insomnia. And if I stop taking it, I get sick.
@BuildNewTowns
April 28, 2026 at 9:00 am
People need more Organic, healthy nutrients in their diets.
@Tie509
April 28, 2026 at 9:00 am
Caffeine is "psychoactive" only in the sense of acting as a stimulant.
@tabby73
April 28, 2026 at 9:00 am
Why do I have no problems falling asleep when I drink coffee right before bed time? Does caffeine work different in some? Caffeine has never kept me awake 🤔
@gregflood203
April 28, 2026 at 9:00 am
B RILEY FINANCIAL next please $RILY. The story is incredible and the CEO will likely end up in jail. It builds on your Prophecy FRG video.
@gregflood203
April 28, 2026 at 9:00 am
You should do a video on the B Riley Financial Fraud. The balance sheet is a wonderful exercise for people who want to understand why you can't take numbers at face value. The company is likely days weeks or months away from not existing.
@QuebecDiggingTheirOwnGrave
April 28, 2026 at 9:00 am
I don't know about those nowadays energy drinks. I drank energy drinks during the 2010s and stopped it. I stay with old-school coffee. I have more pleasure to eat, because I become really hungry during the day 😂 With energy drinks I had less appetite.
@nathan-franck-invests
April 28, 2026 at 9:00 am
Totally glossed over the vitamin b12, which coffee lacks, and gives a natural energy boost, even helps regulate sleep
@jfraklin
April 28, 2026 at 9:00 am
In moderation and taking at the right time (not within 5-6 hours of bed) caffeine is going to be out of your system before bed and your body can clear out the adenosine before yoi wake up. The problem is when you’re beyond moderation and drinking all day long.
Also energy drinks are mostly useless chemicals you don’t need, and some of the taste pretty good instead of bitterness many hide with fat and sugar.
@thecloudtechguy
April 28, 2026 at 9:00 am
Next energy drink will need to have some legal fetanxx in it. Image how many fools would likely buy in.