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The $1 Billion Coca-Cola Machine

fern | June 23, 2026



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This soda fountain isn’t just serving you a drink. It’s quietly collecting your data — and Coke will profit from it tremendously.

Sources: https://docs.google.com/document/d/19xRKb-X1t7UpbXdARy_hKgI1rcud9OWAOGP35ZP1iGc/edit?usp=sharing

Music list:

Artlist:
Out of Flux – BAM BAM
Soniq Branding – Just Flippin custom
IamDayLight – War Zone
Out of Flux – GIVE ME ICE – Instrumental version
MooveKa – We Dont Stop
Airborne Sound – Ambience people talking and walking in a courthouse hallway
Out of Flux – CloudCity – No Backing Vocals

Epidemic Sound:
Time Bender – Philip Ayers
Gravity (Instrumental Version) – Adelyn Paik
Formula – Christoffer Moe Ditlevsen
Boundless – Ooyy
Fallout – Lennon Hutton
Apparent Solution – Brendon Moeller
Swindler’s Groove – Andreas Dahlback
In Mind – A Path Untold
The Bells – VELDA
Cold War Games – Gabriel Lewis
Axon Terminal – Out To The World
Axon Terminal – Out To The World
Lens Distortions:
Absolute
Free Fall

Tom Fox:
Technically Correct
Tech Trade
Bad Pieces

_____
Armchair documentaries, almost weekly

Written by fern

Comments

This post currently has 26 comments.

  1. @chrissant6277

    June 23, 2026 at 5:11 pm

    So it's a machine that tracks data points on what flavors are being mixed, then creates new flavors off of that.
    Wtf is with these essay videos spinning something so milquetoast into an issue?

  2. @pressbTD

    June 23, 2026 at 5:11 pm

    Coca-Cola makes technical documentation available for anyone to read. As of 2022, the camera on the 9100 Freestyle, the most common model in the US, is not even installed on new units anymore. The feature was never implemented. All other models never had a camera to begin with. The cutout is still there due to manufacturing being out of Coke's hands. The soda machine does not record you and never has. It does track what you pour. They're very open about that

  3. @gore14

    June 23, 2026 at 5:11 pm

    bro the freestyle is fuckin revolutionary. crazy expensive to get one tho….no shit they dumped everything into it….hate the way they frame some of these videos….like…everything in the west isnt fuckin sinister cuz it helps make more money….dude that writes this shit is part of a fuckin psy op or somethin

  4. @PixelGem7

    June 23, 2026 at 5:11 pm

    My fav thing is how the machines should have been getting those syrups automatically delivered to the stores, but the mcdonalds my college friends and I frequented, the machine was constantly out of syrup and ultimately, those machines stopped being used at that mcdonalds, and most mcdonalds nowadays. I dont see any of them anymore, except at subway, and I think it's a different company's copycat machine

  5. @Jessecole4

    June 23, 2026 at 5:11 pm

    Fern… how much did Coca Cola pay you for the 16-minute Coca-Cola advertisement? Yesterday, I watched the history of DMT and psychedelics on Fern. Today, I'm watching a commercial for Coke soda products… please don't sell out.

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