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Liquid Death Has Lost the Plot

Jaime French | August 22, 2026



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#liquiddeath

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Written by Jaime French

Comments

This post currently has 39 comments.

  1. @MJwilleatyourface

    August 22, 2026 at 5:37 am

    Uhhmm, I loved liquid death’s marketing!! I’m not embarrassed…but I also have never liked drinking water out of a can…I thought it was a metal head or punk rocker that founded it who wanted to have a drink to hold besides alcohol…that looked like alcohol. Thought it was a great idea.

  2. @thefitcookie

    August 22, 2026 at 5:37 am

    Several years ago, I saw a life size cardboard cutout at the grocery store of a grotesque Liquid Death creature holding a bloody axe (the “thirst executioner” in the ad with Kelce). Like I get that their marketing is supposed to be edgy, but little kids go with their parents to the grocery store. It was really bizarre. It just comes off as try-hard edgelord junk.

    Also like isn’t the peanut butter cup drink ad false advertising? Because the ad makes it look like you’re getting a PB slurpy mess, not flavored water 🤔

  3. @DiarrheOfAMadBlackWoman

    August 22, 2026 at 5:37 am

    Oh, and the whole "Z'OMG AI SLOP!" thing is just people wanting badly to comment something but they can't think of anything better. 10+ years ago it was "OMG! PHOTOSHOP!" to every single image —most of the time it being super duper obvious. Then there were just really good photographers (like my friends & I who had studios) who would get the same stupid comments 🙄 Plus, people don't realize anymore that, yes, Photoshop and CGI are still very much in use, but they just yell "AI!" It's extremely frustrating as a graphic artist/designer, but I have to remind myself they're just stupid lol

  4. @DiarrheOfAMadBlackWoman

    August 22, 2026 at 5:37 am

    As if this should shock anyone: It is 100% all marketing because their water tastes like ass. There. I said it. Bubly has come out with their best sparkling water to date this summer, IMO, and that's "melted ice pop." Tastes exactly like a bomb pop but with zero sugar or any sweeteners of any kind. The other day my husband picked me up something just because it was called "Witch's Brew," but didn't realize Alani is an energy drink company, so I can't have it 😭 I did, however, take a couple of sips to see what the flavor was (it's a party trick :P) and HOLY CRAP. If you remember those retainer-breaker green apple/caramel suckers from back in the day, they 1,000% NAILED IT. It doesn't even make sense how they managed to make it taste so accurate, especially when there are zero sugars in it and no weird aftertaste 😳

    I know the last one had nothing to do with water, but when it comes to flavor/quality, Liquid Death s•cks donkey 🏀 ⚾️

  5. @PuddleFart

    August 22, 2026 at 5:37 am

    There's no WAY you mentioned Mac & Me!! I literally just showed that to my bf the other week since it's on Tubi and he (somehow) never saw it growing up! That's hilarious. 😂

  6. @bethany7392

    August 22, 2026 at 5:37 am

    I was completely on the liquid death bandwagon when they first came out… thought they were so effing cool 😂 but honestly, they’re marketing is top-tier and hilarious. Actually something interesting.

  7. @henriflego9574

    August 22, 2026 at 5:37 am

    8:37 sooo, the butt-ler only wipes my butt for one day, but lives in my home for 30 days? Are they going to do other services those other 29 days like cook or clean or an I just stuck with a middle aged man who’s seen my chocolate starfish, fleshy fun bridge and balls? This sounds like a team up with Vrbo or AirBnB. “If you’re looking to rent a place for 30 days for free and you’re comfortable wiping a grown ups butt, do we have a deal for you!”

  8. @BelindaShort

    August 22, 2026 at 5:37 am

    Also like- How are they going to use AI in a video then turn around and make an ad talking about data centers. Sending pee is illegal so of course they don't want people to send it but lord.

    I hope that someone wins the butler and just hangs out with him. I'd never want anyone to do that.

  9. @lazydroidproductions1087

    August 22, 2026 at 5:37 am

    a very personal complaint i have is liquid death and olipop have completely removed the little ginger beer selection at the grocery stores near me. there's Q now and im gonna try it and fever tree's always there but its expensive. i was trying to find rhe best inexpensive ginger beer. its gone now. all gone. and i think i'd finally found a champion

  10. @UnFairGuidelines

    August 22, 2026 at 5:37 am

    The most natural way to get a peanut butter flavor is to use crickets or grasshoppers. I can't remember which one tastes like peanut butter.

    Got tricked into eating one in 3rd grade at an insect expo.

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