Have celebrity-owned brands gone too far?
The Good Work Investigative News Team fearlessly delves into why every celebrity alive today has a brand, which is a fact.
Now more than ever it is vital to tell stories that uncover truths about the modern condition, and we can’t do it alone; we’re grateful to Emily Heyward, Nik Sharma, and Kyle Cooke for their assistance with this investigation.
Also Mark Wahlberg’s drip fits will haunt us forever.
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Follow Kyle: https://www.instagram.com/imkylecooke/
Video by Dan Toomey and Henry Stockwell
Additional camera and direction by Evan Frolov
#celebrities #brands #GoodWork
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Why does every celebrity start a brand now?

@GoodWorkMB
January 3, 2026 at 1:47 pm
We have now defeated celebrities. What should we cover next??
@noneofyourbusiness-b5s2j
January 3, 2026 at 1:47 pm
They know Hollywood is drying up so they are keeping their money flowing..
@6PinkRabbits
January 3, 2026 at 1:47 pm
Favorite series on YouTube
@ShaneAlthaus
January 3, 2026 at 1:47 pm
Shaq being just the Circle button is such an unbelievably funny joke. It’s advanced in a way that I think it goes over most people’s heads. But the comedic genius behind it if truly fantastic. Bravo!
@ellafunt
January 3, 2026 at 1:47 pm
“I’m trying to get out of here” and how is that going, Daniel?
@iamwiserthanmasteryod
January 3, 2026 at 1:47 pm
well… lemme tell you why in 1 word "Greed"
@professor.of.comedy
January 3, 2026 at 1:47 pm
Hilarious and sad. Social media is the worst thing that ever happened.
@sharonn5879
January 3, 2026 at 1:47 pm
unlike other celebrity brands, Rihanna's Fenty Beauty and Savage x Fenty, are not only aligned with who we've known Rihanna to be for the past two decades with her being a beauty and fashion trailblazer, her business is also solution-oriented. The beauty and fashion industry is not known for its inclusivity and diversity. One of the great achievements of Rihanna's brands is that it centers people who are marginalized in beauty and fashion or treated as a trend and celebrates them in her brand in the mainstream in a way never seen before. Rihanna delivered something black people and people of color and disabled people, Muslims, and list go on have been asking for and those pleas led to her businesses being brought to life. As a result, we've brands be more inclusive and diverse because the acclaim and of course, profit that Rihanna's brands garnered.
@DrPeculiar312
January 3, 2026 at 1:47 pm
If it needs to feel authentic, and something that fits with the celebrity's public perception, and something that they have a lot of experience with, and are widely known to be affected by; then when are we getting Dan Toomey branded extra small condoms for the fast busting gentleman?
@cavscout43
January 3, 2026 at 1:47 pm
00:25 aged really well
@user-ei7ed6zy9k
January 3, 2026 at 1:47 pm
These entertainers want to appear like smart business minded people to be on forbes covers with turtlenecks and taken seriously as classy business savvy people and not entertainers that used to be reserved for those like Jay Z, Bridgit Mendler Celine Dion and Martha Stewart. Like that one kid in school who bought glasses and read books for a few weeks but went back to being a clown
@sliceofheaven3026
January 3, 2026 at 1:47 pm
Finally some hunk on hunk action.
@emmas0
January 3, 2026 at 1:47 pm
I love you Dan will you sign my baby
@cancelled8636
January 3, 2026 at 1:47 pm
PLEASE FLATTEN ME MITSKI
@madaro504
January 3, 2026 at 1:47 pm
only works cos you are stooopid
@blonded_458
January 3, 2026 at 1:47 pm
– So what do you actually do?
– I’m there like 18 hours a day man
@inventgineer
January 3, 2026 at 1:47 pm
CELEBRITIES: In a society obsessed with trying to force everyone in the world to acknowledge and heavypet each of our own special little personhoods, they allow us to avoid all risk of developing any ACTUAL real personalities of our own instead of worshipping theirs! 😅
@inventgineer
January 3, 2026 at 1:47 pm
I love the unexpected seamless transition from news program to reality tv show 😂 you're an absolute gem of chaos my friend.
@beringei1013
January 3, 2026 at 1:47 pm
04:59 thank u for drinking an empty can!
@beringei1013
January 3, 2026 at 1:47 pm
02:05 this specific behaviour is why every one in America likes thing, such unpredictable mind altering behaviour !
@chillbro0891
January 3, 2026 at 1:47 pm
7:25 Carl Pei is not the CEO of Nothing 🤯
@emmyemmaem
January 3, 2026 at 1:47 pm
@trixemattel said, ah what do you do? I run and own 4-5 businesses centred around myself.
@devonwatkins223
January 3, 2026 at 1:47 pm
Bring back calling people tools
@SaniraMamatisaeva
January 3, 2026 at 1:47 pm
Bestie I am living for your videos. Please post soon🙏🏻
@shanonsnyder9450
January 3, 2026 at 1:47 pm
That guy just described demand calling it distribution.
@Holly18th
January 3, 2026 at 1:47 pm
“Im in the weeds”😭
@pertsiya
January 3, 2026 at 1:47 pm
Fun all the time! Great!
@chriszabo
January 3, 2026 at 1:47 pm
"'You need two things for business: product and distribution.'
Nik Sharma"
— Michael G Scott
@Darek17061
January 3, 2026 at 1:47 pm
Lizo owning a sports brand is hilariously ironic
@CharlesHarrington-fg3im
January 3, 2026 at 1:47 pm
Love this guy! Like a FRESH BREEZE ON YOUTUBE! ! 💞
@nicklongbucco3967
January 3, 2026 at 1:47 pm
Got to get me one of those shalamet nightgowns
@omer-sela-rothenberg
January 3, 2026 at 1:47 pm
When people tell you they're doing 18 hour workdays six days a week it just means they never shut up about their business and consider that work
@thefiteater
January 3, 2026 at 1:47 pm
Great work boss, just discovered your channel
@jwilsss
January 3, 2026 at 1:47 pm
You are amazing
@alvaromendoza4406
January 3, 2026 at 1:47 pm
this video feels more unhinged than the rest. keep it up, looking forward to the next one
@257796
January 3, 2026 at 1:47 pm
3:40 him Standing in front of the dumpster. That's my guy
@johnmac609
January 3, 2026 at 1:47 pm
the ghost of paul newman is bout that dough
Comments are closed.