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Before Google

Nostalgia Nerd | January 4, 2026



Head to https://squarespace.com/nostalgianerd to save 10% off your first purchase of a website or domain using code NOSTALGIANERD ~ Google, Google, Google. It’s the place MOST of us go to when we need to search the web, these days. But back in the 90s, there were many search engines to choose from, and the choice was not always obvious. In this video, I look at the glory days of search, when AltaVista, Lycos, Excite!, Ask Jeeves, DogPile, InfoSeek and MSN were just some of the choices available. Such exciting times.

You can view the web version of this video, with references at https://www.nostalgianerd.com/when-searching-was-exciting/

⌚Timings⌚
00:00-06:27 Early days of search
06:27-07:12 SqSp
07:12-16:13 Search Engines in the 90s
16:13-21:45 Search Engines in the 00s
21:45-22:56 Search Engines up to now
22:56-23:28 Credits

🔗Video Links🔗
AltaVista advert: https://www.youtube.com/watch?v=md6dNP45vFM
Excite! advert: https://www.youtube.com/watch?v=5ZB3nqQSeA0
MSN advert: https://www.youtube.com/watch?v=6UFNCdhyjbA
Yahoo! Dolphin: https://www.youtube.com/watch?v=UmSG8DAPF8w
Yahoo! Fishing: https://www.youtube.com/watch?v=WXgaUod1rCs
NetCafe: https://archive.org/details/Newwebsi01
Search Engine Content: https://www.muzeuminternetu.cz/videos/

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📜 Resources 📜
In video links and references are provided where possible. If you believe I have forgotten to attribute anything, please let me know (drop me an email via. the about page on Youtube or send me a tweet), so I can add it here. Apologies if I have missed anything out, it takes time to make these videos and therefore it can be easy to forget things or make a mistake.

Errors and omissions excepted.

Some material in this video may be used under Fair Dealing / Fair Use. Where under section 107 of the Copyright Act of 1976 (UK: Sections 29 and 30 of the Copyright, Designs and Patents Act 1988), allowance is made for purposes including parody, quotation, criticism, comment, news reporting, teaching, education and research. Fair Dealing / Fair use is a use permitted by copyright statute that might otherwise be infringing.

Written by Nostalgia Nerd

Comments

This post currently has 31 comments.

  1. @LeChuck1717

    January 4, 2026 at 12:15 pm

    I actually used nearly every single one mentioned here. Webcrawler, Infoseek, Lycos, Yahoo, Altavista, Ask, Excite, HotBot, Metacrawler. Also i loved the Web-Rings back then. So fun to explore. But Google and others did indeed make it better, its not the fault of web search that the internet got so capitalist and fucked up as it is now.

  2. @chrissy6478

    January 4, 2026 at 12:15 pm

    "back rub*whoever came up with that name!? Imagine a world where instead of saying "Google'd" one would say "rubbed one out. " -It'd have a completely different meaning;

  3. @sonuvabitch

    January 4, 2026 at 12:15 pm

    My dad used webcrawler from about 96 till he died in 2023. He used Google at times but stuck with what he knew. He also thought he internet would be dead by 98 too so….

    I used to use Webcrawler and then Metacrawler before switching to Google in about 99. Starting to move away from Google now as it's just getting too bloated with ads and bad results these days. Also moving away from Chrome as its now a resource hog and refusing access to unlock origin. Duckduckgo is pretty good and Firefox is back in my life again as it still supports the Extensions I use.

  4. @grantr5417

    January 4, 2026 at 12:15 pm

    We used a search engine called inFind, or inference find. It was basic and powerful. Some rumored it was the beginning of Google, but have never found anyone who has used it?

  5. @tlniec

    January 4, 2026 at 12:15 pm

    I grew up at just the right time to experience all this as it happened… it really can't be overstated just how different the internet is now than it was 25-30 years ago.
    FWIW, my top-5 order of preference up until mid-1998 was Altavista / Infoseek / Yahoo / Webcrawler / Lycos. By the end of 1998, I was pretty much all-in on Google, with occasional hits on Altavista / Infoseek / Yahoo on the rare occasion that Google results didn't do the trick.

  6. @paulanderson7796

    January 4, 2026 at 12:15 pm

    I hate the way 'Google' has become a verb. I used Lycos and Altavista in the mid nineties. I avoid Google completely. My search engine today is Yandex. I also avoid Apple and anything Microsoft. No Windows in this house.

  7. @Sb129

    January 4, 2026 at 12:15 pm

    I'm kinda back to the original days, i have my sites i visit often, if i need some specific info then 'Googling' something just gives me a Plebbit link more often than not.
    There are no individual forums, there are no fan sites, there are no personal websites anymore unless they survived.
    If i want info from people i usually need to join some obscure Discord just like joining an IRC chan.
    A 'search engine' just can't do today what it used to in the past. The Internet at large is just way to consolidated now.

  8. @LoftBits

    January 4, 2026 at 12:15 pm

    I remember comparing Yahoo and Altavista with some obscure searches, around mid-90s. Altavista won. ('google' at that time would be a misspelled ski eyewear…)
    Oh, and I still used GOPHER at that time – even had a GUI client on my OS/2 Warp! 🙂

  9. @AndrewPonti

    January 4, 2026 at 12:15 pm

    As a 37 year old… this brought SO much back… remember learning in computer class about all of this and how to become computer and internet literate in search engines and whatnot. What a time. Also …. the CEO of EXCITE KICKING himself for a sub-1 million dollar purchase of Google back then….

  10. @BenjyDale

    January 4, 2026 at 12:15 pm

    Great content! I got online in 1998 and I remember the multitude of search engines. You could use plain English in Ask Jeeves like with Google but Ask was a few years ahead. Fond memories of MSN and the MSN Gaming Zone as well. The internet remained "decent" until 2007 as it was used mainly by enthusiasts. YouTube was still around back then. However, I found that the likes of Facebook, Instagram and Twitter diluted the internet experience for me, and I despise the term "social media"

  11. @aortaplatinum

    January 4, 2026 at 12:15 pm

    Early search engines, even up through the early 2000s, were so confusing for my kid brain that I tried to never use them. I'd just enter the URL of my favorite websites that I'd memorized and go straight to them, until I found the favorites/bookmarks feature in Internet Explorer

  12. @Tyler-ww6jp

    January 4, 2026 at 12:15 pm

    I find that once a corporation (like Google, Meta, Youtube, etc) becomes a dominant market leader, they suck the life out of what made their products great and provide us with curated, sponsored nonsense to the extent that it divides the globe. They also supress anything that doesn't fit their narrative. One example is censorship during the g€n●¿|d& of 2023-present. Y'all know the one

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