I bought a billboard to explain billboards

First, $8k for a billboard is VERY rare outside of your markets like New York, LA, Houston, etc on road where millions (traffic patterns measured every year). Even a city like Atlanta, a rare few are even close to that high. If it’s close to that is smaller area, there must be not be other boards available or existing within a very wide range. Also, an initial quote isn’t where it ends up isn’t a good figure to reference for billboard costs. Your looking at 1/4 to 1/2 is most mid size markets.
Cost to impressions delivered are incomparable. You buy online ads and pay at least $10 per 1,000 impressions. On radio even more. They get to control how often and where your ad displays. They can minimize that delivery to give you the lowest price, but you need to have reach a certain frequency and reach for your ad to be effective. In a market like Savannah, you could be paying $2500/month to reach 200k views per week.
All media has it’s place and I don’t like speaking negatively of any type because it’s no apples to apples, but billboards seem to get judged unfairly the most harshly. Some complain about having to see billboards on their commute a couple hours idea, but don’t complain as much about the number of ads scrolling their social media feed, which is a lot more often than time spent on their phone. Everyone has a right to their opinion billboards, but to talk about one on the highest end of rates isn’t really a fair angle.

They are trying to get advertisements in our games now too, some have succeeded and others have had backlash.

😂'Kept waiting for a mention of 'Burma Shave' If you search here on youtube one of the videos is something like 'When Burma Shave was The Rave' There are also books compiling the Burma Shave roadside smaller billboards that had separate stanzas of a humorous rhyme that drivers and their passengers could watch for as they drove along long stretches of roads in the 1950's (of course when gas was cheap!) 'Learned of this studying marketing.

I live in Columbia, MD, which is located between Baltimore and D.C. There are no signs for businesses like McDonald's or billboards anywhere. Businesses are required to wait until the weekend to put up minor signs.

WHERE JUNKYARDS GO!!!!!11!

In 2000 Missouri had a ballot proposition to ban new billboards. In the run-up to the election, companies like Lamar built a bunch of new billboards in case the measure passed. But it failed 49/51. So all we got was a bunch of new billboards, many of them blank.

Thank you for covering this subject!

100% sincerely: can we have the mustache back … please?

Wanted to mention here the street artist MOBSTR and his work on billboards. His critiques seem relevant here. Google: MOBSTR.

Phil am I crazy or did you have a video about washing rice

Hearing him say "if you don't know", then being hit with a Patreon plug (instead of an explanation that this is a personal channel) was a strange feeling lol
(Not in a bad way; I just started autofilling with what the old outro was and then got surprised by it being different)

It's interesting to contrast this story with what the city of São Paulo did, banning all billboards from the entire city. Which ended up resulting in probably the biggest collection of building-sized murals in the world.

MUSTACHE IS BACK. WE'RE SO BACK

Yeah, Sam is the best!

$8000/month is much, much cheaper than I thought it'd be.

I find it crazy you're in the RVA!