The 349 Incident | Tales From the Bottle
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“Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.”
More on Wikipedia:
https://en.wikipedia.org/wiki/Pepsi_Number_Fever
0:00 – Intro
1:22 – Become an internet power user
2:29 – The full story
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@Qxir
August 22, 2025 at 5:21 pm
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@Whammytap
August 22, 2025 at 5:21 pm
To be fair, the "war fleet" that Pepsi traded for had been thoroughly stripped of anything valuable by starving Soviet citizens well before the transaction was made, whether Pepsi knew that or not. What they got was a bunch of rusting hulks, more of a liability than an asset.
@Lefty7788tinkatolli
August 22, 2025 at 5:21 pm
Literally tales from the BOTTLE.
@user-pr6ed3ri2k
August 22, 2025 at 5:21 pm
349 coke or pepsi bottle?
@MichaelBrandon10
August 22, 2025 at 5:21 pm
The Phillipines is corrupt af. I guarantee the judge or whoever was paid by Pepsi.
@billblaski9523
August 22, 2025 at 5:21 pm
I wonder if there was a problem of people just going to stores and twisting off caps of pepsi bottles lol
@seagie382
August 22, 2025 at 5:21 pm
star bottlecap
@Al-Cohol999
August 22, 2025 at 5:21 pm
Like most companies it's the shareholders that they have to keep happy. The problem with coke vs pepsi is their top 10 shareholders are the same as your banks top ten shareholders. Particularly Blackrock and Vanguard.
@BORDEMentertainment2
August 22, 2025 at 5:21 pm
could get murdered over a Star bottle cap
@FelixValentiCh.
August 22, 2025 at 5:21 pm
as a Filipino-American and a fallout fan I was completely unaware that the sunset sarsaparilla star incident is both based on a real thing and occurred in the Philippines
@gastroesophagealreflux6285
August 22, 2025 at 5:21 pm
Pepsi is more sweet and coke is more bitter.
They just taste different. I used to prefer pepsi and switched to coke as as I got more older and bitter. I used to hate coke when I was younger.
@TheFansOfFiction
August 22, 2025 at 5:21 pm
This sounds weirdly familiar? Where have I heard this story before?
Hmm, maybe it was just my world of pure imagination…
@gordonpeden6234
August 22, 2025 at 5:21 pm
Pepsi the drink that keeps on giving? Hilarious! I think this is the 3rd or 4th Pepsi story I've read. Nazi Pepsi, dead mouse Pepsi, Pepsi Russian Navy, 349 Pepsi, and another one I've forgotten. Pepsi only seem to employ your actual university, Bollocks gobshites!
@rjd1922
August 22, 2025 at 5:21 pm
I wonder what would have happened if the Filipino court ruled Pepsi was liable to pay for every 349 bottle cap. They probably would have pulled out of the country to avoid paying.
@ernestweaver5544
August 22, 2025 at 5:21 pm
I have a question for you Qxir.
Every once in a while I will come across a video that I have Not seen.
For some reason there is a highlighted Like on this video.
Ummm. Yeah.
I did not mark a like.
Any Who. I unmark the like and remark the like.
Is this helping you at All???
@eetuthereindeer6671
August 22, 2025 at 5:21 pm
I'd have been dissapointed but wow people are beyond crazy
@YashMezzala
August 22, 2025 at 5:21 pm
Ah yes corporate buys up courts again
@KarolyAczel-gl6rc
August 22, 2025 at 5:21 pm
I got some idea… I'm pretty sure
@briangodfrey7424
August 22, 2025 at 5:21 pm
Real Coke lover, eh?
It's actually funny how Pepsi is still getting bad PR from this decades later.
But I'm still a Pepsi drinker. 😉
@redwolf979
August 22, 2025 at 5:21 pm
what did NEw coke taste like ? Pepsi!
@supermold
August 22, 2025 at 5:21 pm
lmao, the 7up uncolas (distributed by pepsico international)
@playedtoomuch5259
August 22, 2025 at 5:21 pm
i once heard that during this event that membership rose in the Communist Party of the Philippines because of this, due to their long standing anti corporate and anti american values, but do not quote me on this, for all i know he was lying to me
@HaasHasAChance
August 22, 2025 at 5:21 pm
Ironically, 32 years later, Pepsi is now being used in fast food restaurants across the south of the Philippines.
@ZhoRZh37
August 22, 2025 at 5:21 pm
I would understand it if those were Sunset Sarsaparilla star bottle caps.
@shaneborth869
August 22, 2025 at 5:21 pm
The last random fact is just un true they were only about a dozen ships and completely deteriorated basicly just scrap metal
@ChrissieBear
August 22, 2025 at 5:21 pm
The warship story is a myth.
@spookykitty2327
August 22, 2025 at 5:21 pm
"legitimate grievances of the protestors'
bro. Pepsi literally couldn't give all of them 1,000,000
even the 500 is generous to make up for a mistake.
@johnweenisthe56th
August 22, 2025 at 5:21 pm
Docta peppa
@FelixvonMontfort
August 22, 2025 at 5:21 pm
You summed up us very well in the beginning.
Comments are closed.