Instagram Broke. Now Everything Is CREED.

The story behind Instagram’s weird algorith recommendation involving Creed and how the band had a resurgence in more recent years.

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Creed became cool again. Then Instagram started recommending “Higher” for everything. Photos of dinner, pets, and sunsets were getting the same soundtrack, leaving users wondering whether the band had somehow taken over their music suggestions. Instagram eventually acknowledged that the song was being recommended to more people than intended. But the glitch was only the latest twist in a Creed comeback.

In this video,I explore how Creed went from one of the biggest rock bands of their era to an easy punchline, before finding an audience all over again. Was the renewed attention driven by nostalgia, memes, younger listeners, or people finally admitting they liked the songs? The answer is more interesting than simply saying the internet brought them back.

Long before Instagram users were asking why Scott Stapp kept appearing in their suggested music, “Higher” was already enjoying another moment. The Texas Rangers embraced it during their 2023 World Series run, while Minnesota Vikings players used it to get fired up before games. Suddenly, a rock anthem was connected to new memories, new celebrations, and crowds singing the chorus together.

I also revisit Creed’s over-the-top performance at the Dallas Cowboys’ 2001 Thanksgiving halftime show. With aerial performers and a stadium-sized presentation, the appearance gave the internet plenty to rediscover years later. For some viewers, it was hilarious. For others, it was a reminder of exactly why they enjoyed the band in the first place.

That overlap between laughing at Creed and genuinely enjoying Creed runs throughout this story. An exaggerated Scott Stapp impression might get a laugh, but it doesn’t necessarily stop anyone from turning up “Higher” afterward. Sometimes the same dramatic delivery that inspires the jokes is also what makes the song work.

Behind the chorus is another story entirely. Stapp has connected “Higher” to lucid dreaming, a recurring nightmare, and imagining a better world. I look at those explanations and how a song with such a personal starting point became a soundtrack for sports, viral clips, and everyday Instagram posts.

Finally, I separate what Instagram actually confirmed from the theories surrounding the recommendations. The company acknowledged an unintended problem, but that doesn’t mean Creed secretly paid to flood everyone’s feed. It also doesn’t mean an algorithm created the band’s comeback. People were already listening, buying tickets, and singing along before the glitch became news.

From Creed’s original success to their unexpected second life, this is the story of how “Higher” became hard to escape all over again. Instagram just took things a little too far.
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Written by Rock N' Roll True Stories