Why Is Beef So Expensive? (It’s Not The Cattle)
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Join us on Gold Shaw Farm for a heartwarming farm vlog as we check in on our beautiful highland cows. This update features our adorable miniature highland cows and a special focus on a new baby animal. It’s a peaceful glimpse into country life and the daily happenings with our farm animals.

@lawrencekelli
August 28, 2026 at 9:07 am
I Know Morgan wont prob see this but,I only buy grass fed meat…organic! you are what you eat. And I do not want to eat meat from a confined animal that hasn't even walked a pasture and had a good life. I'm still rooting for Sly thou he is special I think! Go Sly! If I lived in America I would by him (Not to eat) but I'm from and live in Australia. I Love your Farm Morgan and your chanel.Thank you!!! BTW your meat has been sneaking onto our Australian supermarket shelves lately and butter! Also watching you brush the boys so cool.
@roycobb7371
August 28, 2026 at 9:07 am
You are a young guy who made a lot of money in your short life – complaining about the price of cattle makes no sense when you are not actually running a commercial cattle enterprise – thus the political overtones of the video. I will continue to watch, but you are trying peoples patients when you go off on these tangents.
@jtsephiroth8958
August 28, 2026 at 9:07 am
Screw dicks beef i only buy american. Dick gave us beef that we dont know how its grown out of a country thats known for beef born illness. Let it rot…
@roycobb7371
August 28, 2026 at 9:07 am
I know you think you are educating your viewers, but all you are doing is boring people and further disclosing your left leaning ideas. People are asking about your politics because your video smacks of a certain political outlook. – and you are correct – we do not watch your videos to hear political tripe. I take no stand on the cattle price issue, but I think you are attempting to make a different point (political). SELF-DESCRIBED PROGRESSIVE that votes democrat says it all! – not to your benefit to go in that direction in your videos. Smart guy like you thinks you are "thinking", but you are merely confirming your bias. Knock it off, so I can enjoy your animals and your silly attempts at being a farmer. Although I believe you are sincere and are a good well-meaning guy, but no more political clap-trap.
@BenatiMj
August 28, 2026 at 9:07 am
Healthy dose of Macho Man
@greghamann2099
August 28, 2026 at 9:07 am
Good video except for one minor problem. The diet fed to feeder cattle is definitely oversimplified and too general. It's a lot more varied than just grain and corn. Their diet has to be more varied than that to make money. Beef cattle also are fed hay, corn silage and they pasture graze and graze cornstubble fields. The feed lot scenario is a bit ingenuous.
@Birdsandexotic
August 28, 2026 at 9:07 am
Amazing ❤❤❤❤❤❤
@Music-i1x5s
August 28, 2026 at 9:07 am
So what can we do?
@Music-i1x5s
August 28, 2026 at 9:07 am
Very very important…thank you
How can one tell where the beef comes from?
5 years …wow…
@Liverpool4life5
August 28, 2026 at 9:07 am
You slaughter your own cow, yikes
How cruel
@mythoughtsonfaith1031
August 28, 2026 at 9:07 am
I appreciate your perspective, but I will disagree with a few points. the feeder calf price has sky rocketed, the slaughter beef hasnt changed nearly as much. this stems from a few years ago there was a bit of a drought, many farmers/ranchers thought they would get a 3rd cut of grass in. there were literal lines at the sale barns. That should have completely collapsed the beef prices, but it didnt > thats where the processors and supply chain made a good margin. Well as you said it take 18 to 24 months for the BEEF dump to become a supply shortage. There arent enough calves to replace what was sold, so calf prices go up, once the prices start to rise, EVERYONE starts selling again.
The fact that the calf price is skyrocket means the ranchers are getting that money, not the processors. for every 1000lbs of animal on the hoof 40% is beef, (way less for grass fed grass finished btw) so a 2.00 a lbs live weigh slaughter animal means the meat value of that animal is (1000×2 = 2000 /400 = 5.00 dollars a pound . the current whole animal price per lbs for big box store beef is 8.00 to 9.00 per pound. so that 3.00 goes to the processor distributor and retailer, and 5.00 to the rancher….. converting that into percentages, 62.5% to rancher and 37.5% to the rest… I watch the auction reports, it is just math.. Yes there are very few ultra large processors out there, but 4 is not 1 and monopoly is 1, if they collude to price fix well thats illegal and the regulators watch for that, so they indirectly price fix, but if prices go up too much sales goes down, and they are stuck with inventory. that inventory does last for ever.
if they decide to slow down to tighten supply, then the incoming animal supply grows, and they still have to feed them which is costs, so that "extra money" is literally eaten and turned to poo.
yes we have fewer head than ever, but the heads we have are much larger than before, so the weight of beef is down, but not by as much as some thing, people are also eating much more other protein than they have, and for many red meat is evil.
the current price hike is a compound issue, but the rancher isnt innocent, but hes not the only one to blame.
If everyone is driving prices up, what is he supposed to do, NOT sell his beef because the price is artifically high because of a panic 2 years ago??
@marpro765
August 28, 2026 at 9:07 am
*** TAX the Wealthy and TAX the Corporations the way they were taxed in the USA during FDR's Era (91% tax rate) and then Eisenhower's Era in the 1950s – (at an 85% – 95% tax rate). That's what really developed the country and built the middle class.
Imagine how much wealth these people and businesses had that they paid such tax percentages and were still extraordinarily rich.
*** Prohibit all tax and financial loopholes and legal sophistry.
Prohibit stock buybacks.
Prohibit insider trading.
Prohibit Congress from any and all stock investments, trading, etc.
*** Hold the wealthy and corporations accountable in real time. And immediately implement harsh, severe consequences to those who circumvent, disregard, and/or violate laws.
@Dragonmonte
August 28, 2026 at 9:07 am
Elvis is a beautiful cow, Elvis is probably worth more just as a celebrity cow, lol. I would pay double the amount Morgan wants but I live in an apartment..
@theAndromedaStrainiscoming
August 28, 2026 at 9:07 am
This is a limited analysis.The big reasons that are contributing to high beer prices are the fact that for several years between COVID and the Biden administration the money supply increased @40%(M2). When people have more money, prices go up. Also diet trends are currently favoring beef – and beef eaters have traditionally been higher income., who display more price inelasticity. In fact, if you look at county GDP growth, you will see that meat consumption goes up with income. And , of course, which our host is very aware, it takes time to recover from a few years ago when hearts were culled due to an all time low. There are factors like drought and diseases like the New World screwworm parasite that are also limiting beef supply. You could right a book on this if you wanted to.
@leeroberson7658
August 28, 2026 at 9:07 am
I’m happy I’m lucking enough to buy beef from a local farm 25 minutes away and get it processed at a local butcher even closer. Just got my 300 pound half beef this week for about 5 a pound after paying the farm and the butcher. It’s the one meat I don’t do myself yet.
@_AriseChicken
August 28, 2026 at 9:07 am
Lack of competition =/= monopoly
@craigk.235
August 28, 2026 at 9:07 am
Beef isn't the only thing that seems expensive. That was some interesting information, I think that you've made good points about this. The cows seem happy.
@estarszak
August 28, 2026 at 9:07 am
Macho man is an amazing animal! great to see your videos and your input is spot on
@pumpupjam9648
August 28, 2026 at 9:07 am
I don't buy anymore meat from any gtocery store. Buy from farm instead. Their prices are just as expensive, but I'd rather buy local farm wuth meat grown on farm tgen imported from a country meat not inspected.
@tildarosander1339
August 28, 2026 at 9:07 am
Can you expand on the problem with Argentine beef? My brother in law works a farm here and as far as I know they are grown on free land and finished on hay. He sells the animals at the maximum weight for a ternero. But as he sells it as a live animal he doesn’t know where it goes after that.
@ebybeehoney
August 28, 2026 at 9:07 am
Eat more chicken
@FEMAWaltonSimons
August 28, 2026 at 9:07 am
have you heard of the PRIME Act?
@SherrylSmart
August 28, 2026 at 9:07 am
Thank you for explaining this process