Jisoo from BLACKPINK Named New Brand Ambassador for Tommy Hilfiger
Jisoo Shines as Tommy Hilfiger’s Latest Brand Ambassador, Blending K-Pop Glamour with NYC Chic
In a move that turns heads both in the fashion and music worlds, Tommy Hilfiger has officially appointed BLACKPINK’s Jisoo as its newest brand ambassador. The American luxury clothing label made the announcement with a visually striking campaign video that features the K-pop icon navigating the lively streets of New York City. As she strolls through the urban landscape, a passing bus proudly displays her on a vibrant Tommy Hilfiger advertisement—an image that encapsulates the synthesis of contemporary street style and high fashion.
For Jisoo, this partnership represents a monumental milestone in her career. “Partnering with Tommy is a dream come true,” Jisoo stated, resonating with excitement for this new chapter. “I am so thrilled that by walking my own path, I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with modern sensitivity that resonates deeply with who I am.” Her words hint not only at a professional relationship but a genuine alignment with the brand’s ethos—a celebration of femininity wrapped in the everyday elegance of the city that never sleeps.
Tommy Hilfiger himself praised Jisoo as an “undeniable force in the world of K-pop,” commending her "confidence, serenity, and powerful presence." This endorsement is more than flattery; it highlights the rising crossover of K-pop stars into the global fashion narrative. As fashion houses vie for the influence of these trendsetters, Jisoo’s unique style and cultural resonance position her as a perfect match for Hilfiger’s new collection, particularly its modern take on prep classics.
The announcement comes just after Jisoo made a stunning appearance at Hilfiger’s Spring 2025 fashion show during New York Fashion Week this past September. Social media feeds lit up with her carousels showcasing her in the brand, indicating an enthusiasm for the partnership that has rapidly unfolded.
As she embarks on this stylish new venture, Jisoo is also fortifying her artistic identity. Earlier this year, she launched her own label, Blissoo—a name that merges “bliss” with her own, reinforcing her commitment to share happiness through her artistry. This new endeavor signifies a breath of fresh air after she and her BLACKPINK bandmates opted not to renew their contracts with YG Entertainment, marking a pivotal shift towards solo careers.
Jisoo’s artistic ambitions stretch beyond music into acting. She currently has several projects lined up, including a film adaptation of the beloved web novel, Omniscient Reader’s Viewpoint, along with leading roles in the upcoming zombie series, Newtopia, set to premiere on Coupang Play in 2025.
Meanwhile, her BLACKPINK bandmate Jennie recently made her Billboard Hot 100 debut with her new single “Mantra,” further solidifying the fierce independence and multifaceted talent emerging from one of the biggest girl groups in the world.
As Jisoo steps into the role of brand ambassador for Tommy Hilfiger, fans eagerly await how her unique essence will intermingle with the brand’s legacy. In the grand theater of fashion and culture, her journey signifies just how bold and boundary-blending the realms of pop culture can be. Embracing her city’s iconic spirit while staying true to her roots, Jisoo is set to shine brighter than ever in this exhilarating new chapter.
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