How Brands Manipulate You To Be Loyal

A deep dive into why you take it personally when someone buys different things than you. I’m so excited to see who buys adspace for this one. 😅

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#psychology #apple #advertising
0:00 – Welcome
0:59 – Social Identity Theory
5:05 – Loss Aversion
9:24 – Vintage Apple
12:30 – Modern Apple
15:30 – iDentity
18:03 – Letz b frens

Written by 92.9 The Torch