How have drinks changed since the 90s?
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@Gallalad1
July 27, 2026 at 5:37 pm
Honestly now I've had time to separate and think about coffee culture I actually think it'd be far less dramatic than you'd think JJ. Those who grew up in coffee culture like the Portuguese immigrants would only be shocked by the price whereas those who didn't have coffee culture like the Irish or Pakistanis would just see it as equally as exotic. The sugarification of NA coffee is worth notinng but honestly I think we underestimate how wordily people who grew up outside the free world are.
@KitKatSnackAttack
July 27, 2026 at 5:37 pm
missing the dramatic rise of matcha and boba tea
@creativeusername2202
July 27, 2026 at 5:37 pm
12:09 let me tell you the absolutely vital place that energy drinks occupy in the cultural canon of the United States Military, where you will often be suddenly assigned to work a 12 hour night duty and not get any choice to the contrary
@ConnerFields-p7w
July 27, 2026 at 5:37 pm
You need ice to blend Smoothies.
@Purpurschwarz1
July 27, 2026 at 5:37 pm
Ew Destiny jump scare
@kiloliters
July 27, 2026 at 5:37 pm
I'm surprised to see that cocktails didn't get a mention on this list. the older culture still somewhat persists, but cocktails underwent a renaissance similar to that of coffee, where the process, specificity of recipes, and quality had a massive uptick around the turn of the century. I think it's a bit less public facing of a change, but I think it's highly notable.
@thirdtooth4069
July 27, 2026 at 5:37 pm
its interesting that the snobbification of drinks came to a generation that now struggles to own a home.
Millennials entered into young adulthood expecting that they'd have the same life trajectory and previous generations. Spending an extra buck on a drink when your partner and you both had degrees and worked, didn't seem like a big deal when you knew your parents built their life on one income and no degree.
@MrAmadeus1998
July 27, 2026 at 5:37 pm
Dasani and Aquafina are fekking disgusting.
@leeroy8936
July 27, 2026 at 5:37 pm
My problem with most of the "micro breweries" is that 9/10ths of their products are IPAs
@MarcusOConnor-u8b
July 27, 2026 at 5:37 pm
The last word of the coffee segment being “….basic” is almost poetic
@saatanatyömaa
July 27, 2026 at 5:37 pm
1:17
Holy shit, Ace of base ❤
@j.s.7335
July 27, 2026 at 5:37 pm
J.J. neglected to state explicitly the connection between the evolution of coffee and the introduction of energy drinks. Coffee WAS the functional tool that energy drinks are now. As coffee evolved and abdicated the functional tool role, energy drinks came in to fill the hole it left.
Growing up in the 90s, I remember ho much my dad hated the evolution of coffee. He just wanted his cheap functional cup of black coffee that was becoming increasingly hard to find.
@Ringowasprettygood
July 27, 2026 at 5:37 pm
Daaaamn using the clip of day9 interviewing destiny…. Wow that’s gotta be pointed and I love it
@elwourmo993
July 27, 2026 at 5:37 pm
I never got why people are so against a deposit system for plastic empties and cans. As a german it's so ingrained in culture here. I collect my empties at home and bring them all back with me when I go shopping and leave them next to a trash can while on the road as is common so unhoused people can collect them for the deposit without digging through the trash. Even though it's an enormous hastle at work (at a supermarket) It also GREATLY cuts down on waste especially in a culture as focused on penny pinching as germany.
@DuyNgo-m4p
July 27, 2026 at 5:37 pm
Red bull started to be a thing in Vietnam since 2001. Before that, nobody knew what is an energy drink.
@SentientPickle
July 27, 2026 at 5:37 pm
only thing I have to say about bottled water is Nuck Festlé
@KayasShockCollar
July 27, 2026 at 5:37 pm
“Talk a boot this this with oot mentioning….”
Canadian slime
@kokszzuberkiem9545
July 27, 2026 at 5:37 pm
I hate the way you speak
@SciPhiFox
July 27, 2026 at 5:37 pm
In my experience, the appeal of bottled water is often the taste rather than convenience. Although convenience is often a nice bonus.
Municipal tap water often has a unpleasant taste that a lot of people are trying to avoid. And I think some people might falsely believe that bad taste implies it's bad for you. Which it doesn't. It simply implicates that there are minerals in it that may not have the best taste or in some cases may be result of the method that was used to sanitize or perhaps even soften the water if a home has a water softener installed.
I've even seen people dislike certain bottled waters due to the taste being too heavy in minerals (Arrowhead).
@whatwedointheshadows3349
July 27, 2026 at 5:37 pm
Fuck Starbucks for targeting local mom and pop coffee shops, that were almost always better and more interesting. You could get good coffee in the US before the Starbucks takeover. Fuck them for repeatedly opening up across the street for independent shops.
@Rando50000
July 27, 2026 at 5:37 pm
Wait are we going to skip over the fact that they put “girls” at the end of that list???
@leewoehlke5099
July 27, 2026 at 5:37 pm
I remember when they would ID folks for energy drinks 😅
@RichardReadey
July 27, 2026 at 5:37 pm
so close to a mil man!!
@brotoonstwins
July 27, 2026 at 5:37 pm
We work too much that's why we're all caffeinated as balls
@pentu7738
July 27, 2026 at 5:37 pm
I Love American Low culture. They even think they have any. Like going to a Zoo and watching monkey behave a Bit human
@pentu7738
July 27, 2026 at 5:37 pm
Starbucks failed completley Here. People have brain Here 🙃
@Mediterranean_Food
July 27, 2026 at 5:37 pm
LOL. "Lesser 30." Perfect! I'm going to start calling it that, now. It's the perfect name for an underwhelming era.
Let's hope a better one is about to start, and get to work on do our part to make that happen.
@letsmakeacomment1649
July 27, 2026 at 5:37 pm
My 70 year old mom wants you to make a video about kitchen appliances
@Aly9315
July 27, 2026 at 5:37 pm
I just learned from this video that bottled water (that isn't carbonated) basically only existed in the big five gallon jugs when I was a baby 😱😱😱 I was born in 1993, the first year of this time span that he is talking about.
@letsmakeacomment1649
July 27, 2026 at 5:37 pm
I kind of wonder if energy drinks and coffee are just operating in different markets. I drink a lot of coffee and very little energy drinks. And the energy drinks I do drink are not really marketed in ways described here. And I’ve definitely witnessed the converse for some other people. Each brand becoming a more extreme version of itself to appeal to its target.
@theMightyGlycon
July 27, 2026 at 5:37 pm
Spring Espresso is my hometown chain 😂
@metalblizzard6024
July 27, 2026 at 5:37 pm
Thought zach Braff was hosting this
@kyliewog1
July 27, 2026 at 5:37 pm
Just the slightest nitpick but Kirk Perron went to Cal Poly. This only bother me because I'm from San Luis Obispo where Jamba started 😂
@crystalwolcott4744
July 27, 2026 at 5:37 pm
Cannot believe you forgot boba! A drink people were not drinking in the US in the 90s, which is popular and widely available in most cities. IDK I can see why its excused, but also its intruducded people to a lot of "new"flavors like taro, matcha, lychee, and ube.
@powder-blue
July 27, 2026 at 5:37 pm
SPARKLING WATER / ALTERNATIVE SODA.
@MarcelGomesPan
July 27, 2026 at 5:37 pm
In the 1990’s there was this rumour that alcohol and Red Bull was nigh lethal.
Ofcourse Red Bull/Vodka became a very popular highball at nightclubs.
Funnily energy drinks make me sleepy.
I don’t know if it is my ADD or what?
@SylvieK.E.
July 27, 2026 at 5:37 pm
I returned to Saugatuck, MI after many years on a family trip and was super excited to visit all the local art shops I never had money to buy from as a kid. When we got there, about half of them had been replaced with breweries. It was incredibly disappointing—I was too young to drink—and now as a largely sober adult I'd hesitate to go back there because there's just very little of interest to me. What could be a 2-3 day trip would now be just one. This isn't to dunk on Saugatuck, it's a beautiful town that's absolutely worth visiting! But it saddens me that breweries are today's "big thing" especially when I and most people I know who are my age (older Gen Z) just aren't as interested in drinking. At least at my local coffee shops, or even chains, I'm not necessarily expected to buy anything. Memories aside, this is a great video and I'm stoked to see where your research takes you.
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