The Rise And Fall of Krispy Kreme
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In this video we discuss the rise and fall of the doughnut retailer Krispy Kreme whose stock has recently gained attention as a meme stock.
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#wallstreetmillennial #krispykreme #DNUT
0:00 – 2:26 Intro
2:27 – 13:03 First IPO
13:04 Second IPO

@wallstreetmillennial
July 31, 2025 at 2:51 am
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@dosmastrify
July 31, 2025 at 2:51 am
Do ups
@dosmastrify
July 31, 2025 at 2:51 am
Apologize for rocketlab video !
@dosmastrify
July 31, 2025 at 2:51 am
Dunkin is not a substitute for krispy kreme
@pnwTaco
July 31, 2025 at 2:51 am
Its interesting how i haven't though about kk since 2004, when it was a big deal and then we never went back.
@jasonhall5101
July 31, 2025 at 2:51 am
The donuts are shit. Short interest is warranted.
@Ad-skip
July 31, 2025 at 2:51 am
I love KK doughnuts! We have them here in Singapore, but because of the heat and humidity, it doesn't taste quite the same.
@Ad-skip
July 31, 2025 at 2:51 am
02:25 ad skip
@KillaCam1992
July 31, 2025 at 2:51 am
I haven’t had Krispy Kreme since 2021 but before that it must’ve been 10 years since I had their donuts.. I noticed the last time I had it in 2021 it tasted way different.. like they changed their recipe and it was no where near as good as it was over a decade ago.. did anyone else notice a difference in the taste and if they changed their recipe??
@andrewnickson5688
July 31, 2025 at 2:51 am
They saturated the market.
@davidelghammer6449
July 31, 2025 at 2:51 am
You can tell you have never been to a factory store. While you wait in line they walk around with a stick full of doughnuts hot out of the oil. Free! They melt in your mouth. There is nothing like it. So no it wasn't a gimmick. You went to get the freshest donut 🍩 possible. Not to look at the machine. Sure once. This podcast is ticking me off. Krispy Kreeme – no substitute. If you microwave the store bought glazed for 10 seconds, then you can sort of recreate the orgasmic experience of the donut 🍩☕
@talglikman7276
July 31, 2025 at 2:51 am
At my local Kroger they have their own store doughnut brand.
Those cost a dollar while Krispy Kreme costs more then double that despite being smaller in size to the store made ones.
@jaydibernardo4320
July 31, 2025 at 2:51 am
When the donuts are still hot from cooking, they are pretty damn good. You can smoosh them into a donut ball! Cold? Day old? Nah.
@VegasMilgauss
July 31, 2025 at 2:51 am
It’s pronounced Krem.
@duancoviero9759
July 31, 2025 at 2:51 am
Krispy Kreme is so nasty 🤢
@baronvonjo1929
July 31, 2025 at 2:51 am
I dont think I would go regularly. But they just arent close enough. Its not really worth dealing with the traffic to get to their locations.
I really love donuts but I couldn't make it a consistent thing.
@robertharper3754
July 31, 2025 at 2:51 am
I grew up next to the founders wife, there was always a Krispy Kreme truck in her driveway every Halloween and I'd get a dozen or so at the end of the night. How I wasn't a 300 lb fat kid I do not know, I ate soooo many doughnuts as a kid. I'm so glad she isn't around to see what has happened to Krispy Kreme today!!!!
@andrewbuhman1066
July 31, 2025 at 2:51 am
Fuckin' private equity, man. They destroy everything they touch.
@D8V1Dx
July 31, 2025 at 2:51 am
Maybe if they stop charging ridiculous price for their donuts.
@SebastianDay-i9z
July 31, 2025 at 2:51 am
Sorry WSM, this was another miss…KK fell because they expanded beyond their core base (it's literally on the chart). Casual KK fans know their donuts are only really good for maybe 24 hours and is a luxury. Had they not opened as many stores they'd still be making profit.
@thetoastado
July 31, 2025 at 2:51 am
Am I understanding correctly, consumers were saturated, and so they responded by adding different forms of saturation?
They should have downsized and also started focusing on making good beverages, more of a boutique experience. The donuts are good (Dunkin’s are 👎) even the best independent donut shops don’t have good coffee in my experience.
@djpuplex
July 31, 2025 at 2:51 am
Putting them in grocery stores was their downfall. Not special enough. Not fresh not hot.
@mcviper270
July 31, 2025 at 2:51 am
I wondered why the KK's in the supermarket looked so much worse than the ones in store. It makes sense they're end of daily production leftovers which have been on the shelf for a few days. Yet the price isn't cheaper.
Comments are closed.