The New Eves Join Transgressive Records and Unveil New Single “Highway Man”
The New Eves Unveil ‘Highway Man’: A Bold Female-First Reimagining of a Classic Poem
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In a daring artistic transformation, The New Eves have breathed new life into Alfred Noyes’ famed 1906 poem "The Highwayman" with their upcoming single and music video, aptly titled "Highway Man." This reimagining flips the narrative traditionally dominated by male perspective, challenging listeners and viewers alike to reconsider the roles of women within romantic storytelling.
Frontwoman Nina Winder-Lind boldly states, “In the original version it’s this dude, who’s being the dude, and the girl doesn’t do anything and then dies. So I was like, ‘We can’t have that…’” With this simple declaration, Winder-Lind sets the tone for a piece that not only respects its source material but holds it accountable within a contemporary framework that celebrates female agency.
Directed by the inspiring ALFRED, who shares his vision for the project, he reflects, “Highway Man felt like such an offering from The New Eves. The trust and willingness for us to experiment and explore such a variety of visual languages allowed us to springboard to such an interesting place.” The collaborative spirit shines brightly throughout the creative process, with ALFRED emphasizing the natural flow of blending the real with the surreal, allowing each visual moment within the video to stand alone while contributing to a greater narrative arc.
The video captures a multitude of emotional landscapes, illustrating the dichotomy of love and loss, life and death, all while allowing the rhythm of the music to guide its ebb and flow. As the camera dances between reality and hallucination, the imagery evokes a modern-day ballad that feels vibrant and poignant all at once. “It was such a collaborative process from top to bottom – everyone knew the goal and contributed to making every moment hit its mark,” he elaborates, reinforcing that this project isn’t just about one person’s vision, but a collective embracing of artistic exploration.
As they gear up for the release of "Highway Man," The New Eves are hitting the festival circuit hard, with exciting performances lined up at notable events including Manchester’s Sounds From The Other City, Brighton’s The Great Escape, and appearances at Dot to Dot Festival in Bristol and Nottingham. With each live performance, they aim to further engage fans in this redefined narrative that passionately showcases the depth of feminine strength and empowerment.
The New Eves are not just revisiting a classic; they are redefining it, transforming a narrative relic into a modern manifesto for women’s stories. As their single drops, listeners can expect not just a song, but a powerful statement of resilience and reclamation.
Keep an eye on The New Eves – their musical odyssey promises to challenge, delight, and encourage reflection long after the last note fades away.
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