SXSW London Reveals Special Musical Guests: Mabel, Alice Glass, and Sasha Keable to Perform
Shoreditch Town Hall Set to Ignite R&B Scene with a Week-Long Music Extravaganza
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In a celebration of voice and vibrancy, Shoreditch Town Hall is ready to transform into The House of R&B, where the freshest sounds and rising stars of the genre collide for an electrifying week of music. Scheduled to run for an entire week, this showcase will spotlight emerging talent from both the UK and around the globe, affirming London’s position as a dynamic center for music innovation.
Highlighting the lineup is the BRIT Award-winning artist Mabel, curated by Notion, whose crossover success has already made her a household name. And that’s just the tip of the iceberg. Audiences will also have the opportunity to bask in the soulful sounds of Sasha Keeble, as she takes the stage with Soul Surge. Meanwhile, celebrated GRAMMY-nominated artist NAO will bring the house down with The Blues Project, proving once again that she’s a powerhouse in contemporary R&B.
The week promises a rich tapestry of sound, culminating with Everything R&B showcasing the acclaimed singer, songwriter, and producer Miraa May, alongside the electrifying Sienna Spiro, presented by the visionary team at Cloud X. "Each of our music venues will be a gateway into a different international new music scene," said Adem Holness, Head of Music for SXSW London. "We’re collaborating with the most exciting pioneers to present the future of music from their unique perspectives, and I’m beyond excited by the artists they’ve chosen to platform."
Over 100 showcase acts are lined up to round out this monumental event, featuring an eclectic mix of talent including Aja Ireland, Coco & Breezy, Deca OTA, and the experimental sounds of Ivy Lab. Notable collaborations—like Braimah Kanneh-Mason joining forces with Plinio Fernandanes—promise to break new ground, while artists like Lostchild and Micromoon will surely push into uncharted sonic territories.
In a crucial nod to diversity and representation, the festival will also amplify queer voices through a series of showcases featuring platforms like Gay Times, Queer Alt Music, and Trans Voices. A highlight of this segment includes special guest Queen Priyanka, who will grace the stage at the Old Blue Last for the Hungama showcase, undoubtedly bringing her signature flair to the proceedings.
Adding to the eclecticism, venues such as Village Underground and XOYO will host diasporic electronic music with showcases from Crack Magazine featuring Alice Glass, as well as immersive AV performances like the debut from Saliah at Shubbak Festival. It’s a cross-cultural celebration that proves that the R&B genre is not just evolving; it’s thriving.
As the anticipation builds for this unique festival, it’s clear that The House of R&B is set to inspire, uplift, and, above all, showcase the undeniable talent reshaping the music landscape today. With its emphasis on community, individuality, and groundbreaking artistry, this event is one you won’t want to miss—a true testament to the vibrant future of R&B in all its forms.
Mark your calendars and prepare to be part of a week that promises to redefine the boundaries of contemporary music. Shoreditch is calling, and the future of sound is ready to take the stage.
