The Rise And Fall of Volvo (And Polestar)

BTW, if cars were not always connected they couldn’t be used for spying… how about we block that

The pivot to EVs sounded great on paper, but cash flow and margins don't lie. Brilliant case study on why brand legacy isn't enough to protect against execution risk

It's a shame, but probably victims of USA and China politics, Sweden can't protect its brands in the same way. A friend switched from Tesla to Polestar and loved it, even though he was and Elon Stan.

I think Volvo was “lucky” to have its last generation of gas powered cars being such universally appreciated designs, despite tech shortcomings, especially powertrains. Otherwise, they’d be in trouble a long time ago.

I have to admit that I really enjoyed driving the Polestar 4. A really comfortable and even fun car to drive.

Volvo DID NOT stop selling wagons in 2011. They still sold the V60 until recently in the US

I had the perfect little Nissan in San Francisco 1997. Someone(from the US) ought to have them in electric, with the option for huge tires and extra charge for the very cold climate.

Do one about Geely and their world wide expansion

Judging the Ford–Volvo deal purely on the sale price ignores the macroeconomic context. Ford bought Volvo in a 1999 market high ($6.45B) and sold it in 2010 ($1.8B) while fighting for survival right after the 2008 financial crisis. Liquidating the Premier Automotive Group (Volvo, Jaguar, Land Rover, Aston Martin) was a liquidity-driven fire sale, not an indicator of Volvo’s intrinsic value. Without Ford’s capital and shared platforms during the 2000s, it’s entirely possible Volvo wouldn’t have survived independently to begin with.

There is absolutely nothing in a Volvo that makes it luxury. Nothing to distinguish them from other brands, no features, no proper tech, no performance, nothing to justify the price. While looking for a big SUV, I always forget Volvo exists. 😮

vOLVO IS toast???

Volvo good on safety things but have shitter engine 😅

I wouldn´t call a Volvo a luxury car.

16:00 for a brand that well known for safety, to follow the dangerous trend of hidden car door knobs. What a let down.

Ford paying $6.45 billion in 1999 and selling for $1.8 billion in 2010 really sets up the whole story. The EX90 detail stood out too, an $80,000 flagship with software problems bad enough for a public apology is a hard way to lose trust.

I'm sorry, but polestar will forever sound to me like fridge/white goods brand🤷‍♂️